Promote what matters
Robust merchandising and marketing features help you succeed through insights and targeting.
Self-serve campaign tooling
Catalog and coupon offers
New merchandising placements
Marketing and merchandising campaigns
Create and track your marketing and merchandising campaigns that capture your customers’ attention.
Campaigns can help you increase product sales, grow basket sizes, drive retention and more.
Collection analytics
Retailers can create collections of products to support seasonal and evergreen merchandising campaigns allowing you to gather data on different collections.
For retailers using Storefront Pro, embedded analytics and insights allow retailers to see the performance of their merchandising collections across the Instacart app and white-label storefronts.
Campaign performance analytics
Understand campaign effectiveness with insights like impressions, attributed GMV and click-through rates.
For Storefront Pro customers, you can understand the performance of individual placements and collections.
New marketing and merchandising placements
Understand campaign effectiveness with insights like impressions, attributed GMV and click-through rates.
For Storefront Pro retailers, you can understand the performance of individual placements and collections.
Dynamic product collections
Dynamic collections allow you to define rules based on catalog attributes and create collections by filter, offer type, department, sort and more making it easy for customers to find related and relevant products.
Search redirects
Leverage self-serve tooling to redirect customers to any page of your choice or show them as a search suggestion in the search bar. Using this feature, retailers can help customers find information outside of the catalog or direct them to specific collection pages within the storefront.
Empower retailers with configurability to redirect or inject search suggestions and control the landing page of their choice for desired set of search terms on their white-label storefront and ultimately help customers find the right products, faster.
Frequently asked questions
What are the self-serve campaign tooling options and how can they benefit my marketing efforts?
You'll get access to new tooling that helps to effectively create and manage marketing and merchandising campaigns across your e-commerce site. They help you grab visitors' attention in new ways and drive marketing goals like acquisition, retention and reactivation.
How can I utilize catalog and coupon offers to enhance my merchandising strategies?
Catalog offers enable you to provide item-level discounts and special promotions via your catalog file. Our refreshed user experience brings more attention to the savings you're giving your customers.
What data insights can be gathered from collection analytics?
In Campaign Insights, you have access to metrics like impressions, attributed sales volume and click-through rates.
What marketing goals can I achieve with campaigns?
Our campaign tooling enables you to increase sales of specific products, grow cart sizes, retain loyal customers, win back lapsed customers and drive loyalty program engagement.
What are dynamic product collections, and how can I create them based on catalog attributes to offer relevant products to customers?
Dynamic collections allow you to define display rules based on catalog attributes like "on sale." You can also create collections based on purchasing moments like Valentine's Day or other marketing activities like your weekly flier. These attributes ensure the items displayed are relevant to the season and search.
Partner with us to drive proven results
Get startedExplore more benefits of Instacart Storefront and Storefront Pro
Accelerate digital growth
The best of Instacart app capabilities available on your white-label site in a turnkey fashion
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Amplify your brand
Flexible customizations so your e-commerce experience feels unique to your brand
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Bridge offline & online
Enable a familiar, easy and fun experience while shopping with your brand across any channel
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Drive online profitability
Ads & private-label capabilities help ensure that your online growth is profitable
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Best-in-class retailer experience
Easy to use self-serve tooling, documentation and testing capabilities make managing your online business a breeze with very little operational overhead
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Fulfill & operate efficiently
Full-stack end-to-end fulfillment technologies to power pickup and delivery in as fast as 30 minutes
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