Instacart Blog
Shopper Community
Instacart Celebrates Historic Victory in California with Prop 22 Upheld
Today marks an historic moment and a landmark victory for app-based workers across the state of California, as the California Supreme Court has upheld Proposition 22. Instacart shoppers consistently and overwhelmingly tell us they value their flexibility and independence. The Court’s decision preserves access to the flexible earnings opportunities they want and the important benefits provided under Prop 22. We applaud the Court for protecting…
Jul 25, 2024Company Updates View all
Instacart Health
Making Expert Nutrition Advice Accessible and Actionable with Instacart Health
It should be easy to understand how nutritious a food is, but we’ve all been there – studying the fine print on a package, trying to figure out how it fits into our health needs…
Dec 20, 2024
Company Updates
New Solutions for Suppliers and Merchants with Instacart Business
At Instacart Business, our mission is to empower businesses of all kinds with seamless access to the fresh ingredients, snacks and business supplies they need. And over the past few months, Instacart Business has not…
Dec 16, 2024
Company Updates
Instacart Launches ‘Stress Baster’ for Holiday Hosts Feeling the Squeeze
Free Stress Baster drop gives hosts the “utensils” to cope with holiday stress and to remind you that “Yule Be Fine, man” Ah, the holidays – a time for joy, cheer, and, if you're a…
Dec 10, 2024Instacart Retail View all
Company Updates
Instacart Expands Presence in Canada with Addition of Sobeys, FreshCo, Farm Boy, and Longo’s on the Instacart App
Customers in Ontario can now find their favorite Empire Company Limited banner stores, including Sobeys, FreshCo, Farm Boy, and Longo’s, on the Instacart App for same-day delivery in as fast as an hour. Rolling out…
Oct 24, 2024
Instacart Retail
A Retailer’s Guide to AI Grocery Retail Media Networks
Competitive advertising in connected ecosystems From personalized product recommendations to CPG promotion software, AI has become an integral tool for modern grocers of all sizes. Despite initial concerns around AI — regarding how it works…
Oct 23, 2024
Caper
How Smart Shopping Carts Can Supercharge Grocery Retail Loyalty Programs
Enhance the potential of your loyalty program Loyalty programs are powerful tools for grocers of all sizes. By offering perks like recipe recommendations, exclusive offers, and routine discounts, loyalty programs cater to consumers at the…
Oct 23, 2024Caper View all
Instacart Retail
A Retailer’s Guide to AI Grocery Retail Media Networks
Competitive advertising in connected ecosystems From personalized product recommendations to CPG promotion software, AI has become an integral tool for modern grocers of all sizes. Despite initial concerns around AI — regarding how it works…
Oct 23, 2024
Caper
How Smart Shopping Carts Can Supercharge Grocery Retail Loyalty Programs
Enhance the potential of your loyalty program Loyalty programs are powerful tools for grocers of all sizes. By offering perks like recipe recommendations, exclusive offers, and routine discounts, loyalty programs cater to consumers at the…
Oct 23, 2024
Company Updates
Instacart Insights: Caper Carts Rolling into an Aisle Near You
As we roll into an enhanced era of grocery shopping, it's clear that consumers are ready to trade traditional shopping carts for something a bit more... intelligent. Smart technology isn’t just assisting us in everyday…
Oct 7, 2024FoodStorm View all
Company Updates
Holiday Ordering Simplified: FoodStorm’s New Capabilities Enhance Prepared Food Retail Operations
Improved in-store fulfillment functionality and stock management will help boost retail sales As the holiday season approaches, grocers are gearing up for the annual surge in prepared food and catering orders. To prepare for the…
Sep 18, 2024
FoodStorm
Ten Ways to Drive Profitability with Perimeter Departments
How Are You Growing Your Grocery Margins? It’s no secret: Bigger profit margins support better business growth. For grocers, though, increasing margins can feel like an uphill battle. Historically, grocery has produced lower profit margins…
Sep 17, 2024
FoodStorm
Elevate Your In-Store Prepared Foods Experience with Grocery Kiosk Technology
Bringing Digitization to Perimeter Departments Between online shopping solutions like digital storefronts and in-store touchpoints like electronic shelf labels, we’re seeing the next evolution of grocery technology happen in real time. Retailers are leveraging the…
Aug 12, 2024In-Store Mode View all
Company Updates
Shoppable Recipes Inspired by Lessons in Chemistry on Apple TV+
A show about scientific yet easy recipes and Instacart? It doesn’t take a PhD to see how the two would perfectly fit together. Timed to the October 13 global premiere of Lessons in Chemistry on…
Oct 12, 2023
Company Updates
New Omnichannel and AI Solutions to Help Grocery Thrive
At Instacart, we’ve long believed that the future of grocery – and commerce in general – isn’t online or in-store. It’s both. And now more than ever, it’s being supercharged with AI. Omnichannel customers are…
Sep 7, 2023
Company Updates
Bringing Inspirational, AI-Powered Search to the Instacart app with Ask Instacart
At Instacart, AI has been central to everything we do for years: from matching Shoppers to available batches and delivery windows to helping customers find the right replacements for low-stock items and serving up personalized…
May 31, 2023Eversight View all
Company Updates
The Power of Promotions: How AI Can Help Retailers Combat Inflation
Inflation is driving up the cost of food throughout North America, resulting in higher prices for individual items and full baskets, both online and in-store. An Advantage Sales survey found that nine out of ten…
May 11, 2023
Instacart Retail
Top 2022 Retail Innovations and a Look Forward to The Trends That Will Shape 2023
The year 2022 helped crystalize what the connected grocery shopping experience looks like — consumers will not abandon shopping in-store, but will increasingly rely on digital shopping. Online grocery shopping is expected to reach up to…
Feb 1, 2023
Company Updates
Instacart 2022: A Feast of Grocery Innovations and Upgrades
Imagine that you’re grocery shopping. Now imagine being able to shop 24/7, selecting from one billion items, and being able to access inventory that updates 3,000 times per second– and checking out alongside millions of…
Dec 21, 2022Scan & Pay View all
Company Updates
How the Instacart Platform Supports Independents
Across the U.S. and Canada, independent grocers face a number of business challenges, including high inflation, increased competition, workforce development issues, fractured supply chains and more. Despite these headwinds, local retailers are innovating and embracing…
Feb 23, 2023
Company Updates
Foodcellar Market Introduces Scan & Pay Checkout Technology Powered by Instacart
No one likes waiting in line, which is why we’re excited that local Long Island City grocer Foodcellar Market is the first retailer to fully deploy Instacart’s Scan & Pay technology in stores – part…
Feb 6, 2023
Instacart Retail
The Complete Guide to Driving Growth with Grocery E-Commerce
In the next five years, some grocery executives believe that e-commerce penetration will increase to as high as 35%. While grocery e-commerce and fulfillment leaders have spent years integrating technology to offer essentials to the…
Dec 9, 2022Instacart Ads View all
Instacart Ads
New Studies Show Instacart Ads Influencing In-Store Purchases
New Circana case studies show in-store sales lift when CPGs advertise on Instacart Brands advertise with Instacart at the point of purchase to reach a high-intent audience while they shop online at their favorite retailer…
Dec 17, 2024
Instacart Ads
Ibotta x Instacart Webinar
Recently, Instacart and Ibotta recorded a new joint webinar, titled 'Better Together: The Power of Ibotta & Instacart.' Hosted by Kelly Owens, VP of Client Partnerships at Ibotta and Jen Meyer, Senior Sales Director at…
Dec 10, 2024
Instacart Ads
Instacart Extends Ads Academy To Canada
Instacart has extended its Ads Academy into Canada, offering tailored training and certification for Canadian brands and agencies to improve their campaign performance on Instacart. Ads Academy provides a self-serve, self-paced online learning environment. The…
Dec 3, 2024Instacart Health View all
Instacart Health
Making Expert Nutrition Advice Accessible and Actionable with Instacart Health
It should be easy to understand how nutritious a food is, but we’ve all been there – studying the fine print on a package, trying to figure out how it fits into our health needs…
Dec 20, 2024
Company Updates
Instacart’s Fourth Annual Giving Tuesday Campaign with Danone Supports Partnership for a Healthier America with up to 500,000 Servings of Fruits and Vegetables
At Instacart, we're committed to making nutritious food accessible for everyone. With so many communities across America lacking access to fresh produce, one of our main goals is to bridge the gap to make it…
Dec 2, 2024
Company Updates
Simplifying SNAP: Instacart’s new tool helps families determine eligibility in less than 60 seconds
Instacart is an essential tool for millions of families, helping them access affordable, nutritious food from trusted local grocers. Customers say our platform is essential for their well-being and general quality of life, and many…
Nov 21, 2024Shopper Community View all
Shopper Community
Fast-Tracked Folly: NYC’s Misguided Grocery Delivery Ordinance Hurts New Yorkers
New York City is rushing an ordinance that threatens the wallets of hardworking New Yorkers by reducing earnings opportunities for many residents and making grocery delivery more expensive. The ordinance recklessly applies a deeply flawed…
Dec 5, 2024
Shopper Community
Celebrating Shoppers during Shopper Appreciation Week
Instacart wouldn’t be what it is without our dedicated community of shoppers. To show our gratitude for all they do for their communities during the holiday season–and all seasons–Instacart hosted a special Shopper Appreciation Week…
Dec 3, 2024
Shopper Community
10 ITEMS OR LESS: IRA FROM SAN FRANCISCO
The Instacart community is as diverse as the items in the grocery store — every day, tens of thousands of individuals shop, deliver, and become an extension of people’s households. We want to share this…
Sep 18, 2024Data & Trends View all
Company Updates
Instacart’s Flavorful Food Forecast for 2025
As 2024 draws to a close and we gear up for the new year, we’re excited to share Instacart’s anticipated food and grocery trends for 2025. In order to develop this forecast, we analyzed Instacart…
Dec 4, 2024
Company Updates
Instacart’s Cornucopia of Thanksgiving and Winter Holiday Insights
As the air turns crisp and the anticipation of holiday gatherings begin, it's time to rediscover the foods and festivities that define the season! According to a recent Instacart survey of over 2,000 U.S. adults…
Oct 24, 2024
Company Updates
Instacart’s Halloween Trick-or-Treat Trends
As the leaves turn and eerie decor starts to line the streets, one thing is as clear as a crystal ball: Halloween is just around the corner. As the spooky season rolls in, so does…
Sep 18, 2024Taste of Instacart View all
Taste of Instacart
¡Cinco Años de Sazón! Five Years of Honoring Latinx & Hispanic Cultures at Instacart
From September 15 through October 15, we celebrated Latinx & Hispanic Heritage Month at Instacart. Championed by Sazón, our Employee Resource Group (ERG) dedicated to the Latinx community, this year’s activities were anchored under the…
Nov 1, 2024
Taste of Instacart
Building Bridges this Pride Month with Rainbow Carrots
Happy Pride Month! This month, our Rainbow Carrots Employee Resource Group (ERG) proudly led this year's festivities, featuring both virtual and in-person events designed to celebrate Instacart’s diverse identities and make room for positive change…
Jun 28, 2024
Taste of Instacart
Recognizing Juneteenth: Reflections from our Head of Diversity, Equity, & Belonging (DEB)
While Juneteenth is a federal holiday in the US, since 2021, Instacart and its employees commemorate the observance with shoppers, customers, and in our communities globally. For us, it’s a time to come together to…
Jun 19, 2024How It's Made View all
How It's Made
One Model to Serve Them All: How Instacart deployed a single Deep Learning pCTR model for multiple surfaces with improved operations and performance along the way
Authors: Cheng Jia, Peng Qi, Joseph Haraldson, Adway Dhillon, Qiao Jiang, Sharath Rao Introduction Instacart Ads and Ranking Models At Instacart Ads, our focus lies in delivering the utmost relevance in advertisements to our customers, facilitating novel product discovery and enhancing…
Dec 19, 2023
How It's Made
Monte Carlo, Puppetry and Laughter: The Unexpected Joys of Prompt Engineering
Author: Ben Bader The universe of the current Large Language Models (LLMs) engineering is electrifying, to say the least. The industry has been on fire with change since the launch of ChatGPT in November of…
Dec 19, 2023
How It's Made
Unveiling the Core of Instacart’s Griffin 2.0: A Deep Dive into the Machine Learning Training Platform
Authors: Han Li, Sahil Khanna, Jocelyn De La Rosa, Moping Dou, Sharad Gupta, Chenyang Yu and Rajpal Paryani Background About a year ago, we introduced the first version of Griffin, Instacart’s first ML Platform, detailing its development and support for end-to-end ML in…
Nov 22, 2023Small Business Spotlight View all
Company Updates
Small Business Summer Spotlights: Cultivating Children’s Healthy Eating Habits with Temple Isaiah Preschool
This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. Every Friday…
Jul 28, 2023
Small Business Spotlight
Small Business Summer Spotlights: Creating Strong Community & Empowering Employees with Yoke’s Fresh Market
This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. On Fridays…
Jul 21, 2023
Small Business Spotlight
Small Business Summer Spotlights: Building a Trusted Brand With Once Upon A Farm
This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. Every Friday…
Jul 14, 2023