Data & Trends
Company Updates
Instacart’s Cornucopia of Thanksgiving and Winter Holiday Insights
As the air turns crisp and the anticipation of holiday gatherings begin, it's time to rediscover the foods and festivities that define the season! According to a recent Instacart survey of over 2,000 U.S. adults by The Harris Poll, a hearty 89% plan to celebrate Thanksgiving, while 88% are also gearing up to cook festive meals for occasions like Christmas, Hanukkah, or New Year’s Eve…
Oct 24, 2024
Company Updates
Instacart’s Most Likely: What 1 Billion Orders Says About Your State
In 2012, Instacart waved its magic wand and transformed how we grocery shop, delivering groceries and other essentials right to people’s front doors, often faster than a pizza delivery. Fast forward, and we've hit a…
Mar 6, 2024
Company Updates
Instacart’s Snacktime Report: The Big Game Cravings
The Big Game is this Sunday, uniting fans not just in the thrill of football, but in the universal joy of game day eats. According to a recent Instacart survey conducted online by The Harris…
Feb 5, 2024
Company Updates
Some Like it Hot: Instacart Reveals Spicy New Insights for National Hot Sauce Day
As we celebrate National Hot Sauce Day, it's evident that Americans have embraced a universal truth in their culinary preferences: nearly every food is elevated with the addition of hot sauce. Whether doused on mac…
Jan 18, 2024
Company Updates
New Year, New Flu: How Consumers are Shopping for Sick Day
The New Year brings new beginnings, resolutions, goals, and unfortunately, often the cold and flu. According to a recent survey by the non-profit organization, KFF (formerly called Kaiser Family Foundation), only half of Americans planned…
Jan 4, 2024
Company Updates
Tomorrow’s Cart: Instacart’s 2024 Consumer Trend Forecast
As we reflect on 2023 and head into the new year when wellness is top of mind for many, I’m sharing Instacart’s most anticipated consumer food and health trends for 2024. Our journey into these…
Dec 7, 2023
Company Updates
‘Tis the Season…for Last Minute Shopping: Instacart Reveals What Customers are Buying When Lists are Long and Time is Short
While the holiday season can be one of the most joyous times of the year, it can also be one of the most stressful and chaotic times – especially if you’re a parent. According to…
Nov 7, 2023
Company Updates
Trick-or-Treat Trends: Mapping Out Halloween’s Best Haunts
Halloween is creeping up, and people are gearing up for costume creativity, pumpkin carving, and candy hoarding. It's also that time of year when we eagerly delve into Instacart's purchase data to uncover the candies…
Oct 4, 2023
Company Updates
Love It or Loathe It: Instacart Reveals America’s Most Polarizing Foods
Chances are there’s at least one food everyone tries to avoid on the dinner plate, at restaurants, or during family gatherings. But which foods do we collectively loathe at higher rates than others? From pungent…
Aug 24, 2023
Company Updates
S’more Please! Instacart Celebrates National S’mores Day with Gooey Insights
The simple combination of graham crackers, marshmallows, and chocolate, aka s’mores, make more than just a delicious treat. To many, they’re an integral part of the seasonal fun and a barometer for summer happiness. According…
Aug 3, 2023