Data & Trends
Company Updates
Instacart’s Flavorful Food Forecast for 2025
As 2024 draws to a close and we gear up for the new year, we’re excited to share Instacart’s anticipated food and grocery trends for 2025. In order to develop this forecast, we analyzed Instacart purchase data from 2024, and uncovered standout insights about how people filled their carts (and kitchens) with items that trended across pop culture and social media over the past year…
Dec 4, 2024
Company Updates
For Pi Day, Instacart Dishes Out States’ Pie Preferences 🥧
It's that delightfully delicious time of the year again - 3/14, our favorite math-meets-dessert holiday: Pi Day! While we normally tip our hats to the endlessly mysterious mathematical constant π, we also appreciate the tastier…
Mar 12, 2024
Company Updates
Instacart’s Most Likely: What 1 Billion Orders Says About Your State
In 2012, Instacart waved its magic wand and transformed how we grocery shop, delivering groceries and other essentials right to people’s front doors, often faster than a pizza delivery. Fast forward, and we've hit a…
Mar 6, 2024
Company Updates
Instacart’s Snacktime Report: The Big Game Cravings
The Big Game is this Sunday, uniting fans not just in the thrill of football, but in the universal joy of game day eats. According to a recent Instacart survey conducted online by The Harris…
Feb 5, 2024
Company Updates
Some Like it Hot: Instacart Reveals Spicy New Insights for National Hot Sauce Day
As we celebrate National Hot Sauce Day, it's evident that Americans have embraced a universal truth in their culinary preferences: nearly every food is elevated with the addition of hot sauce. Whether doused on mac…
Jan 18, 2024
Company Updates
New Year, New Flu: How Consumers are Shopping for Sick Day
The New Year brings new beginnings, resolutions, goals, and unfortunately, often the cold and flu. According to a recent survey by the non-profit organization, KFF (formerly called Kaiser Family Foundation), only half of Americans planned…
Jan 4, 2024
Company Updates
Tomorrow’s Cart: Instacart’s 2024 Consumer Trend Forecast
As we reflect on 2023 and head into the new year when wellness is top of mind for many, I’m sharing Instacart’s most anticipated consumer food and health trends for 2024. Our journey into these…
Dec 7, 2023
Company Updates
‘Tis the Season…for Last Minute Shopping: Instacart Reveals What Customers are Buying When Lists are Long and Time is Short
While the holiday season can be one of the most joyous times of the year, it can also be one of the most stressful and chaotic times – especially if you’re a parent. According to…
Nov 7, 2023
Company Updates
Trick-or-Treat Trends: Mapping Out Halloween’s Best Haunts
Halloween is creeping up, and people are gearing up for costume creativity, pumpkin carving, and candy hoarding. It's also that time of year when we eagerly delve into Instacart's purchase data to uncover the candies…
Oct 4, 2023
Company Updates
Love It or Loathe It: Instacart Reveals America’s Most Polarizing Foods
Chances are there’s at least one food everyone tries to avoid on the dinner plate, at restaurants, or during family gatherings. But which foods do we collectively loathe at higher rates than others? From pungent…
Aug 24, 2023