Data & Trends
Company Updates
Instacart Dips a Cone into Summer Ice Cream Flavors
As the summer heat rolls in, there’s one universal truth we all know: ice cream makes everything better. From backyard barbecues to festive family gatherings, a scoop of our favorite frozen treat can turn any day into a delight. With this in mind, we delved into our data from June to August 2023 to uncover the latest ice cream trends across the U.S. and Canada…
Jul 9, 2024
Company Updates
A Hot Take on America’s Favorite Hot Sauces 🌶
One thing is certain when it comes to Americans’ food preferences — everything is better with hot sauce. From sandwiches and burritos to soups and eggs, these foods and many more in between are arguably…
Jan 18, 2022
Company Updates
2021 Year in Groceries: A Year Inspired by Food Trends & Back to Normal-ish Buying
Without a doubt, 2020 changed us, and so much of what we learned and gravitated toward during the early days of the pandemic has continued to influence our shopping behavior into 2021. In a nutshell…
Dec 8, 2021
Company Updates
Third Annual Turkey Day Exposé: Breaking Down This Year’s Big Meal
Last year, Thanksgiving looked a lot different with many families opting for smaller-scale celebrations, outdoor dining experiences, or meal-time video chats with loved ones around the dinner table. Whatever your 2020 Thanksgiving looked like, this…
Nov 3, 2021
Company Updates
The Great Halloween Candy Debate
Instacart shares spooky insights about Halloween’s most bewitching candies The spookiest time of the year is just around the corner which means people are starting to plan their Halloween costumes and fill their trick-or-treat baskets…
Oct 5, 2021
Company Updates
Pumpkin Spice & Everything Nice
Love it or hate it, here’s a closer look at the official flavor of fall according to data from Instacart With fall on the horizon, it’s time to trade in your cutoffs and hard seltzers…
Aug 23, 2021
Company Updates
Controversial Condiments: A Dip Dive into America’s Love / Hate Relationship with Saucy Spreads
A BLT without mayo? A Chicago hot dog without mustard? Fries without ketchup? No. Thank. You. All too often, these American classics get all the glory on their own, but it’s the condiments that really…
Aug 2, 2021
Company Updates
Instacart Scoops Up America’s ‘Flavorite’ Ice Cream in Every State 🍦🍨
As summer heats up across the country, so do ice cream purchases on Instacart -- with sales peaking like clockwork in July. Naturally, it’s fitting that July has been deemed National Ice Cream Month with…
Jul 12, 2021
Company Updates
Plant Power: How Meat and Milk Alternatives Are Taking Over Our Carts
Not too long ago, plant-based milk and meat alternatives were tougher to find in grocery stores, often relegated to the corner of the dairy or frozen aisle, or limited to a small specialty selection. Nowadays…
May 25, 2021
Company Updates
Beyond the Cart: a Year of Essential Insights
A data-driven deep dive into how the pandemic has transformed our 100-year-old grocery habits. On the evening of March 19, 2020, the first stay-at-home order in North America was issued in California, setting off a…
Apr 6, 2021