Data & Trends
Company Updates
Flavors of the Fourth: Instacart’s Sizzling Insights for Independence Day
As we gear up for Fourth of July celebrations, we’re diving deep into Americans’ strong culinary preferences for the holiday. From the smoky aroma of a backyard barbecue to the fresh crunch of a ripe watermelon, certain items see a significant spike in popularity as Independence Day approaches. Let’s take a look at the insights drawn from Instacart’s purchase data, reflecting the nation’s festive food…
Jun 20, 2024
Company Updates
The Snacktime Report: The Top Scoring Game-Day Snacks
Football’s biggest night with Kansas City and Tampa Bay going head-to-head is just around the corner in less than two weeks! As a Canadian who followed rugby more closely than football growing up, I only…
Jan 26, 2021
Company Updates
Instacart Reveals the Top Keto, Whole30 and Paleo Products Trending This Year
Sugar-free sauces and dressings, protein-heavy snacks, alternative milk products, and healthy fats top the list. It’s finally 2021 and New Year’s resolutions are in full swing, with many people starting new diets and refrigerator overhauls…
Jan 8, 2021
Company Updates
New Year, New Cart: The Tastes and Trends of 2021
A look at what home chefs will be reaching for next year Is it 2021 yet? With the holidays just around the corner comes the hope of a new year … and resolutions, inevitable diets…
Dec 10, 2020
Company Updates
In Defense of Candy Corn, America’s “Most Hated” Halloween candy
Truth be told, I haven’t always loved candy corn. When I was a kid, it was always the last candy left in my trick-or-treat bag, and I’d only eat it out of desperation when a…
Oct 21, 2020
Company Updates
Instacart Forecasts the Top Items Expected to Trend This Winter Season
The seasons are quickly changing and we’ll soon be greeted with shorter days, colder weather, and a new cold and flu season. As we make the transition to fall and winter, we’re already starting to…
Oct 8, 2020
Company Updates
Instacart Spills the Tea About Consumers’ New Coffee Rituals
For many people, that first cup of coffee not only provides a much-needed caffeine rush to get the mind sharp, but it’s also an important part of our morning ritual. And now with so many…
Sep 22, 2020
Company Updates
How the pandemic is changing game-day snack spreads
The football season is back, but game-day snack spreads look a lot different. Although the season kicked off a bit differently this past weekend, there’s no doubt fans were just as excited to fill out…
Sep 15, 2020
Company Updates
Unexpected, Unprecedented & Unusual: The Top Trends Dominating 2020
A month-by-month data deep dive into America’s quirky shelter-in-place cravings When it comes to trends, 2018 was undoubtedly the year of plant-based meat, while 2019 saw a winner with spiked seltzer. So what’s on deck…
Aug 27, 2020
Company Updates
Scoop There It Is: Instacart Serves Up the ‘Coolest’ Ice Cream Trends
I scream, you scream, we all scream for a new take on ice cream! With the summer ice cream season in full swing, what better time to dive into search and buying trends across the…
Aug 5, 2020