How It's Made

How It's Made

How Instacart Measures the True Value of Advertising: The Methodology of Ad Incrementality

Author: Jason Kim In today’s highly competitive digital marketplace, understanding the true value of the advertising effort is no longer a luxury but a necessity. While there are many methodologies used to evaluate the effectiveness of advertisements, Instacart has a unique advantage. We can measure ad effectiveness, often termed ad incrementality, using Randomized Control Trials (RCTs), a method widely regarded as the "gold standard.”  Instacart’s…

Jun 30, 2023