How It's Made
How It's Made
Instacart’s Item Availability Architecture: Solving for scale and consistency
By Michael Prescott This blog post is the last segment in a three-part series that outlines our innovative approach to overcoming inventory challenges, delving into the application of product design, machine learning, and engineering technology. Here are Part-1 and Part-2 of the series if you want to catch up. In the first part of this series, we explored the dramatic shift in Instacart’s item availability, especially during the pandemic…
Sep 6, 2023
How It's Made
Say Hello to Maggie Servais, UX Researcher
What do you do?I’m a user researcher at Instacart and work primarily on fulfillment, which means listening to and learning from shoppers. I also do some research with Instacart customers, mostly around usability testing.How did you…
Aug 18, 2021
How It's Made
Say Hello to Tiffany Rogers, Senior Marketing Designer
What do you do?I’m a Senior Marketing Designer with the Instacart Brand Team. I’m currently working on a large-scale In-Store Marketing signage project.How did you get into design?I was a Fine Arts student who wanted to be…
Aug 18, 2021
How It's Made
Say Hello to Audrey Zamuda, Senior Researcher
What do you do?I’m a Senior Researcher, specializing in Market and Customer Insights. I help Instacart understand who its customers are, why they use Instacart, and how Instacart is differentiated from its competitors. I’m also helping…
Aug 18, 2021
How It's Made
The Story Behind an Instacart Order, Part 2: Browsing and Buying
This is the second installment of our “Story Behind an Order” series, where we’re walking you through the technology that surfaces grocery items in our apps, enables storefront browsing, guides the shopper through checkout, and…
Aug 18, 2021
How It's Made
Greetings, Karney Li!
A Q&A with our newest VP of EngineeringKarney Li just joined Team Instacart to lead our Retail Engineering Team. From our Toronto engineering hub — Instacart North — Karney will build out the team that works on the APIs…
Aug 18, 2021
How It's Made
Writing the recipe for a technical sales team
A Q&A with Amr Hiram, our new Director of Technical DeliveryInstacart’s consumer-facing app and shopper app makes grocery delivery accessible to over 80% of US households and 60% of Canadian households. The e-commerce and fulfillment…
Aug 18, 2021
How It's Made
The story behind an Instacart order, part 3: predicting the shop
This is the third installment of our “Story Behind an Order” series, where we’re walking you through the technology that surfaces grocery items in our apps, enables storefront browsing, facilitates communication before and during the…
Aug 18, 2021
How It's Made
The Story Behind an Instacart Order, Part 1: Building a Digital Catalog
By: Gordon McCreight It’s 5:00 pm, you’re heading home from work, and want to make a quick dinner tonight by 7:30 pm. You want to cook up some salmon, but are missing three key ingredients…
Aug 18, 2021
How It's Made
👋 We are the Instacart Design Team
Every year, people across the world spend nearly one trillion dollars on groceries. It’s an industry that’s been around for centuries. Food itself, however, has been a constant in people’s lives since the beginning of…
Aug 18, 2021