How It's Made
How It's Made
Adopting dbt as the Data Transformation Tool at Instacart
By James Zheng At Instacart, datasets are transformed for use in analytics, experimentation, machine learning, and retailer reporting. We use these datasets to make key business decisions that provide better experiences for our customers and shoppers and to share critical business metrics with our retailers. Data transformation is a crucial step that curates raw data into a consumable format. In early 2022, our Data Infrastructure…...
Aug 17, 2023
How It's Made
Say Hello to Phillip Chagoya, Content Strategy Manager
What do you do?I lead copy for Instacart across the Marketing and Product teams. Because we’re a growing brand, it’s really important that the messages in our apps, ads, emails, and every other audience touchpoint…...
Nov 13, 2019
How It's Made
Say Hello to Anabelle Roeser, Marketing Designer
What do you do?I like to say I make things thoughtfully beautiful. As a marketing designer at Instacart, I design customer-facing marketing materials, from digital ads to social media content, emails, and print advertising, and…...
Nov 6, 2019
How It's Made
Say Hello to Serena Wu, Senior Product Designer
What do you do?As a Senior Product Designer on the Consumer Growth team, I focus on building the best first-time experience for new customers, from signing up to placing that first order. Previously, I was…...
Nov 1, 2019
How It's Made
Say Hello to Sofia Perez, Brand Copywriter
What do you do?I team up with fellow designers to write the copy for marketing and product design.How did you get into copywriting?As soon as I learned to read I fell in love with books…...
Oct 25, 2019
How It's Made
Say Hello to Victoria Weidenbaum, Senior Product Designer
What do you do?I’m a designer on the Shopper Success team, where we work on improving communication, help, education, and feedback for shoppers.How did you get into design?I had a long journey. I didn’t know…...
Oct 23, 2019
How It's Made
The Story Behind an Instacart Order, Part 2: Browsing and Buying
This is the second installment of our “Story Behind an Order” series, where we’re walking you through the technology that surfaces grocery items in our apps, enables storefront browsing, guides the shopper through checkout, and…...
Oct 16, 2019
How It's Made
Say Hello to Audrey Zamuda, Senior Researcher
What do you do?I’m a Senior Researcher, specializing in Market and Customer Insights. I help Instacart understand who its customers are, why they use Instacart, and how Instacart is differentiated from its competitors. I’m also helping…...
Oct 15, 2019
How It's Made
Say Hello to Tiffany Rogers, Senior Marketing Designer
What do you do?I’m a Senior Marketing Designer with the Instacart Brand Team. I’m currently working on a large-scale In-Store Marketing signage project.How did you get into design?I was a Fine Arts student who wanted to be…...
Oct 11, 2019
How It's Made
Say Hello to Maggie Servais, UX Researcher
What do you do?I’m a user researcher at Instacart and work primarily on fulfillment, which means listening to and learning from shoppers. I also do some research with Instacart customers, mostly around usability testing.How did you…...
Oct 9, 2019