How It's Made
How It's Made
Adopting dbt as the Data Transformation Tool at Instacart
By James Zheng At Instacart, datasets are transformed for use in analytics, experimentation, machine learning, and retailer reporting. We use these datasets to make key business decisions that provide better experiences for our customers and shoppers and to share critical business metrics with our retailers. Data transformation is a crucial step that curates raw data into a consumable format. In early 2022, our Data Infrastructure…
Aug 17, 2023
How It's Made
Say Hello to Zain Ali, Brand Design Manager
What do you do?I’m currently the Consumer/Growth Design Manager and Brand/Marketing Design Manager. The teams I help lead are responsible for Instacart’s customer app, growth function, and the brand and marketing design as well.How did…
Aug 18, 2021
How It's Made
Say Hello to Christine Chun, Product Designer
What do you do? I’m a product designer on the Shopper Growth team where I work on everything related to the acquisition and retention of Instacart shoppers. Some of the projects I’ve worked on have…
Aug 18, 2021
How It's Made
Say Hello to Heather Young, Research Manager
What do you do?I started as a team of one in 2017 and now I’m building a research team to support the 20+ product teams we have at Instacart!How did you get into design research?There…
Aug 18, 2021
How It's Made
Say Hello to Himani Amoli, Design Manager
She’s never met a pizza she didn’t like.What do you do?Currently, I lead the design team that builds products for Instacart Shoppers. We’re a team of 8 that’s passionate about making products that improve the Shopper…
Aug 18, 2021
How It's Made
Say Hello to Brendan Peppler, Research Operations Specialist
What do you do?I support Instacart’s team of researchers by recruiting participants for user studies, facilitating survey outreach, organizing team resources, and promoting team findings internally at Instacart.How did you get into the field of…
Aug 18, 2021
How It's Made
Say Hello to Genesis Silva, Senior Brand Designer
What do you do?I help develop the Instacart visual identity and enforce it across all touchpoints of our multi-sided marketplace. I’m working to not only establish a really an authentic voice but ensure that it’s…
Aug 18, 2021
How It's Made
Say Hello to Rafe Chisolm, Senior Product Designer
What do you do? I’m a Senior Product Designer on the Instacart Acquisition team, focused on growing our customer base. We always want to reach new people, so we work with paid placements, SEO, virality, retailer…
Aug 18, 2021
How It's Made
Say Hello to Victoria Weidenbaum, Senior Product Designer
What do you do?I’m a designer on the Shopper Success team, where we work on improving communication, help, education, and feedback for shoppers.How did you get into design?I had a long journey. I didn’t know…
Aug 18, 2021
How It's Made
Say Hello to Sofia Perez, Brand Copywriter
What do you do?I team up with fellow designers to write the copy for marketing and product design.How did you get into copywriting?As soon as I learned to read I fell in love with books…
Aug 18, 2021