Drive Improved Ad Campaign Performance using Optimized Bidding — Now in Canada

We recently launched optimized bidding in Canada so our brand partners and advertisers can now take advantage of the efficiencies and results automation provides. Available for sponsored product ad campaigns, optimized bidding helps automate the previously manual effort of setting CPC bids and monitoring performance to determine what tweaks and adjustments to take. 

Optimized bidding leverages machine learning technology to set and dynamically adjust bids, taking into account multiple factors to generate the largest-possible expected sales revenue and specified target ROAS for the available budget. Optimized bidding considers several signals when setting and adjusting bids such as consumer purchase history, the search terms, what’s already in the carts of consumers, among other considerations. 

Optimized bidding objectives

When you run a sponsored product ad campaign with optimized bidding, you can select one of two objectives that you want your campaign to optimize for— maximize sales or acquire new-to-brand (NTB) consumers. 

Benefits of optimized bidding

Whether your goal is to drive the maximum volume of sales, or acquire new customers, optimized bidding makes it easy to meet your business goals by automating the keyword and bid management process. 

Instacart has a rich and deep dataset, derived from over one billion orders which our machine learning technology leverages to dynamically tailor your bids to be more competitive while delivering towards your specified target ROAS.

Optimized bidding campaigns eliminate the need for manual bid adjustments, driving efficiencies, but perhaps more importantly, tests have shown that these campaigns perform better than manual bidding campaigns. 

“Instacart’s optimized bidding tool has been a game-changer for us.  It has significantly enhanced our bidding strategy, resulting in a 30% increase in new-to-brand sales percentage,” said Sonam Khanna, Senior eBusiness Manager, Nestlé Canada. “With this tool, we’ve been able to connect with and convert our brand’s consumers better than ever.”

“Optimized Bidding campaigns help drive performance regardless of budget, freeing up our time to focus on strategic growth,” said Marcel van Eden, CEO & Founder, OmniRTM. “By leveraging this campaign type in our strategy, we helped brands boost sales velocity and unlock incremental distribution across retailers. We have already seen major performance improvements since launching them for our Canadian clients.”

To learn more about Instacart Ads, please visit: https://ads.instacart.com/

Prior results do not guarantee future performance.

About OmniRTM. We are dedicated to navigating the complexities of brand growth across today’s ever-evolving retail landscape. As seasoned retail media experts, we craft highly customized strategies that are perfectly aligned with your unique business goals, focusing on driving sales velocity and building lasting impact where it matters most—at the shelf. Our holistic, omni-channel approach ensures your brand reaches and resonates with consumers at every touchpoint, whether they’re shopping online or in-store. With our expertise, we transform retail media into a powerful engine for sustainable growth, giving your brand the edge it needs to thrive in a competitive marketplace.

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Author

Instacart is the leading grocery technology company in North America, partnering with more than 1,500 national, regional, and local retail banners to deliver from more than 85,000 stores across more than 14,000 cities in North America. To read more Instacart posts, you can browse the company blog or search by keyword using the search bar at the top of the page.