Growing Together – Skai’s Success with Instacart Ads

2022 was a stellar growth year for Skai, adding more than 50 new Instacart advertisers to the platform. Through close collaboration on joint business goals, Skai achieved great success with Instacart for its clients by developing efficiencies through automation and driving increased performance of ad campaigns on the platform. 

We recently talked with Claudia Virgilio, Global Vice President of Partnerships & BD at Skai, about their success and the value their clients see in Instacart’s ad solution.  

Why are the brands you’re working with advertising on Instacart? 

Instacart is an important part of the advertising strategy for CPGs. Because of the large order volume on Instacart and competitive CPC rates, it is an essential part of their overall program. And utilizing Skai leads to significant time savings through centralization, driving efficiencies and enabling them to focus on their core competencies.

Plus, advertising on Instacart enables our clients to reach consumers shopping at over 1,100 retail banners. This can be incredibly useful for our clients to meet their sales goals by increasing product visibility and expanding awareness.

This broad appeal is one reason why we’re seeing clients of all categories growing on Instacart, food & beverage, beauty, personal care, and more. Skai’s omni channel platform makes it easier than ever for advertisers of all verticals to optimize their established Instacart advertising strategy or test the waters as they expand their retail media footprint. 

What guidance are brands coming to you for with respect to digital advertising?

Brands are primarily looking for guidance around the best ways to improve performance. Different businesses will have different ‘true north’ KPIs for performance, depending on their business and their channel. But the most common performance goals are topline sales growth, increase in market share, and increase in profitability. Sometimes those goals can be in conflict with one another, so they’re looking for guidance on how to achieve goals in the most efficient way possible.

And that’s where Skai comes in?

Yes, exactly. By developing our own technology, we are able to automate a lot of the decisions around how to optimize bids for their KPIs and centralize data and strategy in one platform so our clients have more direct control over omnichannel programs.  

What ad solutions that we released in 2022 were you and your clients most interested in?

The feature with the highest interest around it was optimized bidding. As soon as we integrated this into our platform, we heard an overwhelming amount of positive feedback about it. One of our holding company clients saw ROAS improve by 291% in just 5 weeks^* on an initial test with one brand, and immediately rolled out an optimized bidding strategy across the rest of their portfolio.

How do you find working with Instacart?

Instacart is a great long standing partner, they are very leaned in at all levels of their organization. They provide us insights regularly and are eager to collaborate on growth initiatives.

Our clients are consistently investing more with us on Instacart ad campaigns and we’re bringing net new brands online all the time, a clear sign of the strength of the partnership and the value we bring to the market together. We’re very excited for an even better 2023.

*Prior results do not guarantee future outcomes

Looking to advertise with Instacart? Get started here. 

To see how Skai can help you win with Instacart Ads, visit us at skai.io/instacart-advertising

Instacart

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Instacart is the leading grocery technology company in North America, partnering with more than 1,500 national, regional, and local retail banners to deliver from more than 85,000 stores across more than 14,000 cities in North America. To read more Instacart posts, you can browse the company blog or search by keyword using the search bar at the top of the page.