How Home Chef Harnesses the Power of Instacart

Since its inception in Chicago in 2013, Home Chef has been dedicated to delivering convenient, delicious meals to customers’ doorsteps. Home Chef’s culinary team constantly innovates to bring home cooks meals that fit their schedule, their eating habits, and their taste preferences — and now offers more than 70 unique meals available nationwide each week.

Meeting consumers where they shop

In 2021, Home Chef recognized the surge in demand for online shopping experiences, and strategically decided to advertise on Instacart. As shopping habits changed, the company identified an opportunity to connect its brick-and-mortar presence with an expanding digital audience. Instacart was the perfect partner to help bridge this gap, enhancing Home Chef’s retail products’ visibility and accessibility.

Remarkable results for Home Chef on Instacart

“The results have been remarkable. Instacart has been instrumental in attracting new-to-brand shoppers to Home Chef, significantly driving customer base expansion and sales incrementality,” said Kayla McCreery, Retail Marketing Manager, Home Chef. “This platform has not only amplified Home Chef’s retail sales but also boosted brand awareness, reaching a broad, diverse audience.”

The relationship between Home Chef and Instacart has been highly collaborative, characterized by a mutual commitment to growth and innovation. Instacart’s real-time responsiveness and flexibility have been crucial, providing valuable insights that have propelled Home Chef’s success. The partnership has thrived on proactive support and the robust exchange of strategic ideas and feedback.

“Instacart advertising is a key piece of our extensive marketing strategy, allowing us to introduce our brand and products to a wider audience in an engaging and streamlined manner,” said McCreery. “We’ve seen a steady increase in online sales, reflective of current shopping trends. This growth underscores the pivotal role of Instacart in Home Chef’s strategy.”

Home Chef is committed to continuous innovation in both marketing and product offerings. By integrating customer feedback and market forecasting, the company plans to expand its flavor and product variety across ecommerce and retail spaces. Through nurturing robust partnerships and expanding their digital footprint, Home Chef continues to pave the way for the future of convenient meal solutions.

*Prior results do not guarantee future outcomes. 

This post contains third-party claims and advertisements.  Instacart does not make any representation as to the accuracy or suitability of any of the information provided herein by our third party advertisers.

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Instacart is the leading grocery technology company in North America, partnering with more than 1,400 national, regional, and local retail banners to deliver from more than 80,000 stores across more than 14,000 cities in North America. To read more Instacart posts, you can browse the company blog or search by keyword using the search bar at the top of the page.