Instacart Ads
Making Social Shoppable with Instacart Ads
It’s no secret that social media represents a powerful channel for CPGs to reach and engage audiences, while video content can especially capture attention in ways no other medium can. As a result of the effectiveness and efficiencies that retail data can provide in reaching relevant audiences, more brands are turning to media networks that can provide first-party data to be leveraged with social and video solutions beyond retail sites. This trend is reflected by the continued growth in retail media offsite ad spending, with an expected 42% YoY increase in offsite ad spend from 2024 to 2025, according to EMARKETER.
Instacart provides off-platform solutions for brands to unlock additional value from social media video content by collapsing the funnel — taking an upper funnel tactic used for broad engagement, like social media, and making it shoppable so that it also drives conversion like a bottom funnel tactic would.
The benefits of social media video content with Instacart
When you partner with Instacart, you get all the benefits of running premium video content on world class platforms like YouTube and Meta, but with additional advantages—
- Social media ads become instantly shoppable. Audiences you reach can be driven to purchase your products through Instacart directly from the creative – and have that product delivered to their door in as little as an hour. Plus, on YouTube you can tap into Instacart co-branding to amplify delivery messaging to persuade consumers to purchase instantly.
- Reach the right audiences with purchase-based data.* Better segment your audiences to reach the right people for your objectives by leveraging our first party purchase-based data. Our robust data set has been compiled from over one billion orders that millions of people have made through Instacart in diverse categories like grocery, everyday essentials, beauty, pet supplies and more.
- Closed-loop attribution.* Measure the sales impact of your social media campaigns with our closed-loop measurement. By directly attributing ad spend to sales you are better informed of their performance.
Success stories from brands just like yours
Brands just like yours are seeing great results making their social media ads shoppable with Instacart Off Platform offerings.**
For example, when Molson Coors partnered with us to run an off-platform campaign on Meta they received over 2.9M impressions while achieving a 4.2x return on ad spend (ROAS) in a span of two weeks. In addition to the strong results in reach and attributed sales, 65% of purchases came from customers who were new to the Molson Coors portfolio of brands on Instacart.
A non-food CPG brand saw success partnering with Instacart on YouTube shoppable ads. Their targeting leveraged first-party Instacart data while the YouTube video ad incorporated Instacart branded call-to-action with same-day delivery messaging. This not only drove awareness, with 6M impressions but it helped drive sales with a 3x ROAS.
Your next steps
Whether you are interested in adding more premium video content to your marketing media mix, need to reallocate ad spend to Meta or YouTube with the ability to leverage Instacart capabilities such as purchase-based first-party audiences, or are interested in making your existing social media ads shoppable, reach out to your Instacart rep today.
*Subject to availability.
** Prior results do not guarantee future outcomes.
Instacart
Author
Instacart is the leading grocery technology company in North America, partnering with more than 1,500 national, regional, and local retail banners to deliver from more than 85,000 stores across more than 14,000 cities in North America. To read more Instacart posts, you can browse the company blog or search by keyword using the search bar at the top of the page.
How Consumers Shop on Instacart – Unique Consumer Behavior 
Advertising on Instacart 101: Where Do My Ads Show? 
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