Instacart Ads
Instacart Ads
Reveal Pet Food Thrives with Double-Digit ROAS
Reveal Pet Food, a premium brand of cat food, makes limited ingredient, grain-free, natural products without artificial colors, flavors, or preservatives. They began advertising on Instacart in 2022, when converging trends in pet ownership and online grocery shopping meant more consumers were shopping for pet food online. This coincided with Reveal expanding its national presence at retailers that were on Instacart. Remarkable Results and Continued…
Oct 28, 2024
Instacart Ads
You Can Now Link Display Campaigns to Your Brand Page
Back in May we announced the release of brand pages on Instacart — custom, shoppable landing pages that you can design to host a curated view of your product offerings. Initially, we rolled them out…
Jul 13, 2022
Instacart Ads
Paying it Forward With TaDah Foods
In this brand story, we’re shining a spotlight on TaDah Foods, an Instacart CPG brand partner and participant in the Instacart Ads Initiative, our $2 million commitment to amplify historically underrepresented brands. For TaDah Foods…
Jul 11, 2022
Instacart Ads
How General Mills Improved ROAS with Optimized Bidding by Almost 50%
GMI reported a nearly 50% increase in ROAS after switching their campaigns to optimized bidding Over the last year, some advertising platforms have lost the ability to connect ads exposure to actual purchases. Instacart Ads…
Jun 29, 2022
Instacart Ads
Reimagining the Future of Food With Partake
In this brand story, we’re shining a spotlight on Partake Foods, a New Jersey-based Instacart brand partner and participant in the Instacart Ads Initiative, our $2 million commitment to amplify historically underrepresented brands. When her…
Jun 28, 2022
Instacart Ads
Mixing It Up With Hella Cocktail Co.
In this brand story, we’re shining a spotlight on Hella Cocktail Co., a New York-based Instacart CPG brand partner and participant in the Instacart Ads Initiative, our $2 million commitment to amplify historically underrepresented brands. …
Jun 21, 2022
Instacart Ads
The Importance of Tracking Against Sales Velocity
Sales figures are key for brands to track and measure product performance. Category share, derived from this sales data, can also play an important role in giving you an idea of how you are competing. …
May 18, 2022
Company Updates
Instacart Ads Expands to Canada with Danone, Purina, Unilever and More
With Sponsored Product Now Available in Canada, CPG Brands Are Leveraging Instacart to Drive Growth Across North America We’re proud to announce the expansion of Instacart Ads in Canada. Today, CPG brands and media agencies…
May 17, 2022
Instacart Ads
Why Did Instacart Reject My Product Image?
We recently shared information about product images on Instacart, best practices for submitting product images, and how to know if your product images were approved. If you haven’t read these articles, it may be helpful…
May 13, 2022
Instacart Ads
Best Practices for Using Brand Pages
In January, we announced that we would be adding brand pages to our suite of Instacart Ads products as free, dedicated landing pages that advertisers can create right on Instacart. Last month, ahead of making…
May 12, 2022