Instacart Ads
Instacart Ads
Launching free gift offer structure on Instacart — Drive adoption and encourage trial
At Instacart, we enable our brand partners to reach, engage, and acquire consumers with a suite of different solutions, each designed to achieve specific objectives. To help drive adoption and encourage trial, we provide several types of promotions and offer structures that CPGs can run — including digital coupons from the Ibotta performance network thanks to our partnership with Ibotta. Adding to these capabilities, we…
Nov 6, 2024
Instacart Ads
Delivering Ice Cream All Summer Long with New Instacart Pop-Up
Unilever’s “The Ice Cream Shop” Reaches Ice Cream Lovers Nationwide and Drives New Customers to the Brand and Category As part of our partnership with Unilever, we’re excited to have delighted customers nationwide all summer…
Oct 10, 2022
Company Updates
Instacart and Pepsi Team Up For the 2022 Fall Football Season with New Pop-Ups
New Instacart Pop-Ups Enable Brands to Inspire and Delight Consumers As They Shop for Life’s Moments As the fall football season kicks off, we’re excited to partner with Pepsi as one of the first brands…
Sep 15, 2022
Instacart Ads
Set up Post-Click Experiences Faster with New Page Templates
In this article, we take a look at the latest offering in our ads platform. Over the next week we’ll be releasing page templates which were designed to address the needs of ecommerce managers who…
Sep 14, 2022
Instacart Ads
Measuring Your Multi-Tactic Ad Strategy on Instacart
As our portfolio of advertising formats continues to grow, comprehensive campaign measurement is critical. It’s no surprise that consumers may interact with multiple ad formats, like display ads or sponsored products, prior to purchasing one…
Sep 6, 2022
Instacart Ads
Introducing New Sales Lift Metrics and A/B Testing for CPG Brands
Kellogg Company sees double-digit sales lift from Instacart Ads, as one of the first to pilot sales lift & A/B testing capabilities We’re excited to introduce new measurement capabilities that help brands gain a deeper…
Sep 2, 2022
Instacart Ads
Measuring Your Success with new Customer Share and Basket Share Insights
In this article we take a look at our latest addition to the reporting functionality of our ads platform: customer share and basket share reporting. These two new measurements expand on the reporting available in…
Aug 26, 2022
Instacart Ads
Working with Instacart Ads: Flywheel + Anheuser-Busch Success Story
In this series, Working with Instacart Ads, we take a look at real-world examples of brand partners who have successfully used Instacart Ads to meet, and exceed, their advertising objectives. In this article, we look…
Aug 8, 2022
Instacart Ads
Mixing It Up With Hella Cocktail Co.
In this brand story, we’re shining a spotlight on Hella Cocktail Co., a New York-based Instacart CPG brand partner and participant in the Instacart Ads Initiative, our $2 million commitment to amplify historically underrepresented brands. …
Aug 4, 2022
Instacart Ads
Reimagining the Future of Food With Partake
In this brand story, we’re shining a spotlight on Partake Foods, a New Jersey-based Instacart brand partner and participant in the Instacart Ads Initiative, our $2 million commitment to amplify historically underrepresented brands. When her…
Aug 4, 2022