Instacart Ads
Instacart Ads
Instacart Ads Initiative: Our Continued Commitment to Underrepresented Brands in 2024
Amplifying CPG brands nationwide With the launch of the Instacart Ads Initiative in 2021, we committed $1 million to support digital advertising for emerging Black-owned brands on Instacart. We expanded on that commitment in 2022, pledging an additional $1 million to CPG brands owned by women. In 2024, we’re relaunching the Ads Initiative to support a new cohort of 250 underrepresented brands. The Instacart Ads…...
Jun 12, 2024
Instacart Ads
Managing your Catalog
In this article, we will do a deep dive of Library Manager. This self-service tool allows you to edit and update your product content on the Instacart marketplace, as well as ‘claim your products’ to…...
Sep 30, 2021
Instacart Ads
Managing Featured Product Campaigns
In this article, we will walk through how to manage a Featured Product advertising campaign on our self-service Ads Manager. Since this will focus on editing existing ads, if you are setting up a campaign…...
Sep 30, 2021
Instacart Ads
Creating Featured Product Campaigns
In this article, we will walk through how to set up a Featured Product advertising campaign on our self-service Ads Manager. Featured Product is a conversion driving tool to help you try to get your…...
Sep 30, 2021
Instacart Ads
The King of Canned Vegetables
What is the king of canned vegetables on the Instacart marketplace? When consumers are buying their groceries online at one of their favorite grocery retailers through the Instacart marketplace, 1 in 5 buy at least…...
Sep 23, 2021
Instacart Ads
Growth Across the Board as Consumers Increasingly Use the Instacart Marketplace
In this article we look at some recent insights into sales growth across categories as consumers increasingly shop at their favorite grocery retailers online through the Instacart marketplace. The pandemic spurred tremendous growth in online…...
Sep 16, 2021
Instacart Ads
Working with Instacart Ads: Jergens + Search Nurture Success Story
In this series, Working with Instacart Ads, we take a look at real-world examples of brand partners who have successfully used Instacart Ads to meet, and exceed, their advertising objectives. In this article, we look…...
Sep 15, 2021
Instacart Ads
News & New Releases: Daily Budgets for Featured Product Ads
In our News & New Releases series we’ll be sharing information about product releases and new features built by the Instacart Ads team, as well as any news that might be of interest to…...
Sep 13, 2021
Instacart Ads
News & New Releases: Customer Insights
In our News & New Releases series we’ll be sharing information about product releases and new features built by the Instacart Ads team, as well as any news that might be of interest to our…...
Sep 1, 2021
Instacart Ads
Let’s Get Snacking — Back to school trends on the Instacart marketplace
Snack trends can pack a punch. Earlier this year, we released our Pudding Pack Index – Instacart’s index for normalcy through the lens of grocery data. It turns out that a collection of quintessential kids’…...
Aug 19, 2021