Instacart Ads
Instacart Ads
Instacart Ads Initiative: Our Continued Commitment to Underrepresented Brands in 2024
Amplifying CPG brands nationwide With the launch of the Instacart Ads Initiative in 2021, we committed $1 million to support digital advertising for emerging Black-owned brands on Instacart. We expanded on that commitment in 2022, pledging an additional $1 million to CPG brands owned by women. In 2024, we’re relaunching the Ads Initiative to support a new cohort of 250 underrepresented brands. The Instacart Ads…...
Jun 12, 2024
Instacart Ads
Let’s Get Snacking — Back to school trends on the Instacart marketplace
Snack trends can pack a punch. Earlier this year, we released our Pudding Pack Index – Instacart’s index for normalcy through the lens of grocery data. It turns out that a collection of quintessential kids’…...
Aug 19, 2021
Instacart Ads
Our Fluffy Friends — Pet Care Trends on the Instacart Marketplace
As the leading online grocery platform in North America, Instacart is able to offer brands aggregated, anonymized consumer insights about online shopping patterns across the U.S. and Canada. This data includes insight into what consumers…...
Aug 12, 2021
Instacart Ads
Working with Instacart Ads: No Cow + Perpetua Success Story
In this series, Working with Instacart Ads, we take a look at real-world examples of brand partners who have successfully used Instacart Ads to meet, and exceed, their advertising objectives. In this article, we look…...
Aug 2, 2021
Instacart Ads
Advertising on Instacart 101: Where Do My Ads Show?
In the Advertising on Instacart 101 series, we introduce readers to Instacart Ads, look at some key concepts, and talk about the value they can provide brands of all sizes — from emerging challenger brands…...
Jul 29, 2021
Instacart Ads
Advertising on Instacart 101: How 2nd Price Auctions Work & Why They’re Great
In the Advertising on Instacart 101 series, we introduce readers to Instacart Ads, look at some key concepts, and talk about the value they can provide brands of all sizes — from emerging challenger brands to the…...
Jul 29, 2021
Instacart Ads
API Partner Program — Take your advertising campaigns to the next level
In this article we introduce our API Partners, the services they offer, and the benefits they provide to our brand partners. You may have heard of traditional advertising agencies that work with brands on the…...
Jul 27, 2021
Instacart Ads
How Instacart Ads provides value today and in the cookieless future
In this article, we look broadly at the importance of first-party data and the move away from ad personalization and tracking across apps. We also provide an overview of the value of Instacart Ads to advertisers in terms…...
Jul 27, 2021
Instacart Ads
Working with Instacart Ads: DUDE Products
In this series, Working with Instacart Ads, we take a look at real-world examples of brand partners who have successfully used Instacart Ads to meet, and exceed, their advertising objectives. DUDE Products was founded in 2011…...
Jul 27, 2021
Instacart Ads
Featured Product Ad Strategy for Winning on Instacart
In this article, we examine what a best-in-class Featured Product strategy for advertising on Instacart marketplace looks like. Then we’ll provide some steps you can take right now to optimize your Featured Product campaigns. When…...
Jul 27, 2021