Instacart Ads
Instacart Ads
Yo Mama’s Foods Increase Sales 192% YoY
Yo Mama’s Foods, launched on Mother’s Day 2017, makes pasta sauces, salad dressings, and condiments using traditional ingredients. In their words, they proudly craft their products using only ingredients that Mom has in her kitchen. Advertising on Instacart Yo Mama’s Foods launched their first ad campaign on Instacart in August of 2023. Recognizing Instacart's transformative impact on grocery shopping habits, they made the strategic decision…
Aug 6, 2024
Instacart Ads
How Instacart Ads provides value today and in the cookieless future
In this article, we look broadly at the importance of first-party data and the move away from ad personalization and tracking across apps. We also provide an overview of the value of Instacart Ads to advertisers in terms…
Jul 27, 2021
Instacart Ads
Working with Instacart Ads: DUDE Products
In this series, Working with Instacart Ads, we take a look at real-world examples of brand partners who have successfully used Instacart Ads to meet, and exceed, their advertising objectives. DUDE Products was founded in 2011…
Jul 27, 2021
Instacart Ads
Featured Product Ad Strategy for Winning on Instacart
In this article, we examine what a best-in-class Featured Product strategy for advertising on Instacart marketplace looks like. Then we’ll provide some steps you can take right now to optimize your Featured Product campaigns. When…
Jul 27, 2021
Instacart Ads
How Consumers Shop on Instacart – Unique Consumer Behavior
In this article we examine how consumers are shopping on Instacart, how this differs from other ecommerce habits, and what brands and advertisers need to know to succeed on the platform. We’ll share some measurements to illustrate the non-linear consumer…
Jul 27, 2021
Instacart Ads
What’s in the Basket? Instacart Ads Webinar Recap
In this article we go over some of the data and insights shared by Brian Gillis, director of CPG Insights, during our last webinar and offer a sneak peek into June’s webinar on ‘path to…
Jul 27, 2021
Instacart Ads
Instacart Ads Click Credit Program: Apply to Participate
Our newly expanded Click Credit program offers a $100 credit towards the cost of a new advertising campaign, open to brands who have not yet advertised on Instacart. Instacart Ads uses a cost-per-click (CPC) pricing…
Jul 27, 2021
Instacart Ads
News and New Releases: Library Manager
In our News & New Releases series we’ll be sharing information about product releases and new features built by the Instacart Ads team, as well as any ads product news that might be of interest…
Jul 27, 2021
Instacart Ads
Introducing Instacart Ads Consumer Insights Webinars
Instacart Ads Consumer Insights Webinars is a planned series of recurring webinars intended for our brand partners and manufacturers in the CPG industry. In it we will present and discuss interesting insights and analysis on…
Apr 19, 2021
Instacart Ads
Consumer Insights — The State of Produce
Instacart has a wealth of anonymized and aggregated data from millions of receipts that can tell us what products are being bought, how frequently, and how they’re being found on the Instacart marketplace. We can…
Apr 15, 2021