Instacart Ads
Instacart Ads
Soom Foods Reaches New Customers and Grows Sales 261% on Instacart
Soom Foods was founded by three sisters in 2013 with the mission to make tahini, or sesame butter, a more popular ingredient in the US. Soom started by supplying restaurants with their tahini made from the highest quality sesame seeds and quickly became the go-to tahini brand. Award-winning chefs became loyal customers, which bolstered the company’s claims as the gold standard in tahini. With their…...
May 13, 2024
Instacart Ads
How Consumers Shop on Instacart – Unique Consumer Behavior
In this article we examine how consumers are shopping on Instacart, how this differs from other ecommerce habits, and what brands and advertisers need to know to succeed on the platform. We’ll share some measurements to illustrate the non-linear consumer…...
Jul 27, 2021
Instacart Ads
What’s in the Basket? Instacart Ads Webinar Recap
In this article we go over some of the data and insights shared by Brian Gillis, director of CPG Insights, during our last webinar and offer a sneak peek into June’s webinar on ‘path to…...
Jul 27, 2021
Instacart Ads
Instacart Ads Click Credit Program: Apply to Participate
Our newly expanded Click Credit program offers a $100 credit towards the cost of a new advertising campaign, open to brands who have not yet advertised on Instacart. Instacart Ads uses a cost-per-click (CPC) pricing…...
Jul 27, 2021
Instacart Ads
News and New Releases: Library Manager
In our News & New Releases series we’ll be sharing information about product releases and new features built by the Instacart Ads team, as well as any ads product news that might be of interest…...
Jul 27, 2021
Instacart Ads
Introducing Instacart Ads Consumer Insights Webinars
Instacart Ads Consumer Insights Webinars is a planned series of recurring webinars intended for our brand partners and manufacturers in the CPG industry. In it we will present and discuss interesting insights and analysis on…...
Apr 19, 2021
Instacart Ads
Consumer Insights — The State of Produce
Instacart has a wealth of anonymized and aggregated data from millions of receipts that can tell us what products are being bought, how frequently, and how they’re being found on the Instacart marketplace. We can…...
Apr 15, 2021
Instacart Ads
Taking the Long View: Instacart Consumer Insights
In this article we look at the benefits of longitudinal analysis over snapshots, examine how the Instacart platform enables this kind of analysis, and cite some examples of insights pulled from the marketplace. Traditionally, the…...
Apr 8, 2021
Instacart Ads
Online Grocery — The Big Picture
In our Beyond the Basics series, we dive a little deeper into some of the recurring themes that have surfaced in our conversations with brands and advertisers. Each article in the series examines a particular…...
Mar 23, 2021
Instacart Ads
Consumer Insights — A Look at Dry January
As the leading online grocery platform in North America, powered by one of the largest digital grocery catalogs in the world, Instacart is able to offer brand partners insights on consumers’ online shopping patterns across…...
Mar 11, 2021