Instacart Ads
Instacart Ads
Amylu Foods Serves Up Healthy Sales Growth with Instacart Ads
Since 1992, Amylu Foods has continued its family-owned tradition of crafting chicken sausages inspired by artisan techniques. Today, the brand offers chicken burgers and meatballs — along with its traditional sausages — to health-conscious grocery customers. Amylu Foods approached Instacart to explore the e-commerce sector, recognizing the potential to drive sales growth and new-to-brand (NTB) customer awareness. This initiative aligned with one of Amylu Foods’…
Sep 5, 2024
Instacart Ads
Advertising on Instacart 101: Where Do My Ads Show?
In the Advertising on Instacart 101 series, we introduce readers to Instacart Ads, look at some key concepts, and talk about the value they can provide brands of all sizes — from emerging challenger brands…
Aug 18, 2021
Instacart Ads
Instacart Advertising 101: Analytics. Driving with Directions
In the Advertising on Instacart 101 series, we introduce readers to Instacart Ads, look at some key concepts, and talk about the value they can provide brands of all sizes — from emerging challenger brands…
Aug 18, 2021
Instacart Ads
Advertising on Instacart 101: Paid Search, PPC, CPC?
In the Advertising on Instacart 101 series, we introduce readers to Instacart Ads, look at some key concepts, and talk about the value they can provide brands of all sizes — from emerging challenger brands…
Aug 18, 2021
Instacart Ads
Our Fluffy Friends — Pet Care Trends on the Instacart Marketplace
As the leading online grocery platform in North America, Instacart is able to offer brands aggregated, anonymized consumer insights about online shopping patterns across the U.S. and Canada. This data includes insight into what consumers…
Aug 12, 2021
Instacart Ads
Working with Instacart Ads: No Cow + Perpetua Success Story
In this series, Working with Instacart Ads, we take a look at real-world examples of brand partners who have successfully used Instacart Ads to meet, and exceed, their advertising objectives. In this article, we look…
Aug 3, 2021
Instacart Ads
How Instacart Ads provides value today and in the cookieless future
In this article, we look broadly at the importance of first-party data and the move away from ad personalization and tracking across apps. We also provide an overview of the value of Instacart Ads to advertisers in terms…
Jul 27, 2021
Instacart Ads
Instacart Ads Click Credit Program: Apply to Participate
Our newly expanded Click Credit program offers a $100 credit towards the cost of a new advertising campaign, open to brands who have not yet advertised on Instacart. Instacart Ads uses a cost-per-click (CPC) pricing…
Jul 27, 2021
Instacart Ads
The Single Most Effective Way to Drive Sales of Your Products on Instacart
In this article we look at some fresh data on the effectiveness of paid search advertising on the Instacart Marketplace, including some specific data on how products in the top 3 placements perform compared to…
Apr 26, 2021
Instacart Ads
Consumer Insights — The State of Produce
Instacart has a wealth of anonymized and aggregated data from millions of receipts that can tell us what products are being bought, how frequently, and how they’re being found on the Instacart marketplace. We can…
Apr 26, 2021