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Soom Foods Reaches New Customers and Grows Sales 261% on Instacart

Soom Foods was founded by three sisters in 2013 with the mission to make tahini, or sesame butter, a more popular ingredient in the US. Soom started by supplying restaurants with their tahini made from the highest quality sesame seeds and quickly became the go-to tahini brand. Award-winning chefs became loyal customers, which bolstered the company’s claims as the gold standard in tahini. With their…

May 13, 2024