Instacart Ads
Instacart Ads
Launching free gift offer structure on Instacart — Drive adoption and encourage trial
At Instacart, we enable our brand partners to reach, engage, and acquire consumers with a suite of different solutions, each designed to achieve specific objectives. To help drive adoption and encourage trial, we provide several types of promotions and offer structures that CPGs can run — including digital coupons from the Ibotta performance network thanks to our partnership with Ibotta. Adding to these capabilities, we…...
Nov 6, 2024
Instacart Ads
Securing your place on the digital shelf
The latest best practices to maximize your sales on Instacart with sponsored product ads Millions of consumers shop for groceries online from their favorite retailers using Instacart. As they shop, browse and search, Instacart displays…...
Sep 4, 2024
Instacart Ads
JonnyPops Grows Sales 121% YoY on Instacart
Available nationwide, JonnyPops provides allergen-friendly options, made in a peanut-free facility, and have a kind deed printed on every stick, helping JonnyPops achieve their mission of making “A Better Pop for A Better World!” Elevating…...
Sep 3, 2024
Instacart Ads
Molson Coors Drives Sales With Instacart and Meta Campaign
New Offsite Media Capability Moves Customers from Feed to Cart Molson Coors produces many beloved and iconic beer and beverage brands that people enjoy all year long. Molson Coors is also a top brand partner…...
Aug 8, 2024
Instacart Ads
Yo Mama’s Foods Increase Sales 192% YoY
Yo Mama’s Foods, launched on Mother’s Day 2017, makes pasta sauces, salad dressings, and condiments using traditional ingredients. In their words, they proudly craft their products using only ingredients that Mom has in her kitchen. …...
Aug 6, 2024
Instacart Ads
Wow Bao has Steaming Success — Quadrupling Sales on Instacart
Wow Bao is a fast-casual Asian concept started in 2003 by Lettuce Entertain You in Chicago’s iconic Water Tower Place. In addition to several storefronts, the omni-channel brand is now in nearly 700 virtual restaurants…...
Jun 26, 2024
Instacart Ads
Instacart Ads Initiative: Our Continued Commitment to Underrepresented Brands in 2024
Amplifying CPG brands nationwide With the launch of the Instacart Ads Initiative in 2021, we committed $1 million to support digital advertising for emerging Black-owned brands on Instacart. We expanded on that commitment in 2022,…...
Jun 12, 2024
Instacart Ads
Soom Foods Reaches New Customers and Grows Sales 261% on Instacart
Soom Foods was founded by three sisters in 2013 with the mission to make tahini, or sesame butter, a more popular ingredient in the US. Soom started by supplying restaurants with their tahini made from…...
May 13, 2024
Instacart Ads
WILDE Grows Instacart Sales More Than 200% with Instacart Ads
Through relentless hustle and a never-give-up attitude, WILDE has created a game-changing snack – blow-your-mind craveable, protein-packed, satisfying chips made from chicken breast, egg whites and bone broth -- that you can find in retailers…...
May 9, 2024
Company Updates
New Circana Case Studies Underscore Instacart’s Incremental Sales
Instacart's consumer base is complementary to brick-and-mortar as Circana studies found that 75% and 90% of Instacart buyers for studied CPG brands only purchased the studied brands on Instacart and not in-store Over the last…...
May 2, 2024