Instacart Ads
Instacart Ads
Drive Improved Ad Campaign Performance using Optimized Bidding — Now in Canada
We recently launched optimized bidding in Canada so our brand partners and advertisers can now take advantage of the efficiencies and results automation provides. Available for sponsored product ad campaigns, optimized bidding helps automate the previously manual effort of setting CPC bids and monitoring performance to determine what tweaks and adjustments to take. Optimized bidding leverages machine learning technology to set and dynamically adjust bids…
Nov 13, 2024
Company Updates
Joining Our Table: Meet Tim Castelli, Vice President of Global Advertising Sales
At Instacart, we enable thousands of CPG brands – from category leaders to emerging brands – to move products off shelves and into homes with the best of digital advertising’s capabilities. We are uniquely positioned…
Feb 21, 2023
Instacart Ads
Delivering Delight with Impulse — a New Way to Reach Consumers
Instacart recreates the checkout aisle online with new option for sponsored product ads What do you think of as an impulse purchase? Is it grabbing your favorite candy bar from the checkout aisle after hunting…
Feb 14, 2023
Company Updates
Instacart Delivers Shoppable TV Commercials for Michelob ULTRA with First Major Cross-Channel Co-Marketing Campaign
Partnership Marks Anheuser-Busch’s First Shoppable TV Commercials, Powered by Instacart Instacart Enables Select Brand Partners to Create Campaigns That Deliver Through Seamless Offsite Media Integrations and Co-Branded Activations Instacart, the leading grocery technology company in…
Feb 1, 2023
Instacart Ads
Applegate Test Shows 35% Sales Lift from Instacart Ads
Applegate sees double-digit sales lift* on Instacart from Instacart Ads, as an early adopter of sales lift testing capabilities. Applegate, producer of high-quality natural and organic hot dogs, bacon, sausages, deli meats, cheese, and frozen…
Jan 11, 2023
Company Updates
Introducing the First-Ever Instacart Emerging Brand List
Shop the Fastest-Growing Emerging Brands on Instacart in 2022 Today, Instacart works with over 5,500 brand partners to build the tools they need to reach new customers, and help consumers find products we know they’ll…
Dec 13, 2022
Instacart Ads
How to Troubleshoot Pages
Earlier this year, we launched pages to let advertisers to showcase their products with curated, shoppable experiences. If you’ve been excited to get started with your own page on Instacart, but have been having trouble…
Dec 10, 2022
Instacart Ads
See the Sales Impact of ‘New-to-Brand’ Consumers with These New Metrics
Today, we’re releasing new metrics to help you better understand the sales impact of consumers who are new to your brand. These new reporting metrics, called new-to-brand, will be available in Ads Manager and through…
Nov 1, 2022
Instacart Ads
Introducing a New, Streamlined Way to Create Campaigns
Today, Instacart released a new and streamlined way to create ad campaigns on Instacart — a framework which more closely aligns campaigns to the objective the advertiser wants to achieve. Since this changes how ad…
Oct 21, 2022
Instacart Ads
Tips for Shoppable Video Ads: Bring Your Stories to Life and Inspire Bigger Baskets
Today, Instacart announced that shoppable video ads are now available to all brand partners — which brings together the best of inspirational storytelling and action. Like shoppable display ads, this format features add-to-cart buttons directly…
Oct 19, 2022