Reveal Pet Food Thrives with Double-Digit ROAS 

Reveal Pet Food, a premium brand of cat food, makes limited ingredient, grain-free, natural products without artificial colors, flavors, or preservatives. They began advertising on Instacart in 2022, when converging trends in pet ownership and online grocery shopping meant more consumers were shopping for pet food online. This coincided with Reveal expanding its national presence at retailers that were on Instacart. 

Remarkable Results and Continued Growth

Reveal Pet Food saw advertising on Instacart as a natural extension of their marketing strategy and have been leaned-in since 2022. Over the past two years, Reveal has reaped substantial rewards from its strategic Instacart advertising — including double-digit ROAS with their shoppable video ad campaigns. 

“We’ve grown our sales and sustained very strong ROAS across virtually every new opportunity Instacart has presented us,” said Jaclyn Tidwell, VP OmniChannel at Reveal Pet Food. “As such, we’ve continued to invest and try new tactics as they’ve become available.  Promotions paired with shoppable video ads, display ads with always-on sponsored product ads have been quite successful for us.”

A Partnership Built on Insight and Collaboration

The proactive and insightful partnership between the working teams on Reveal Pet Food and Instacart has helped Reveal Pet Food get the most out of their advertising efforts. Instacart brings key insights, new opportunities, and an understanding of the broader pet-food category to Reveal Pet Food to help align their efforts and strategies to their goals.  

“Instacart has been eager to help us grow and is extremely proactive in keeping us informed of new capabilities and news coming out of Instacart,” said Steve Hilker, Head of Marketing, Reveal Pet Food.

Integrating Instacart into a Holistic Marketing Strategy

For Reveal, Instacart serves as a key component of a comprehensive marketing strategy that spans awareness to conversion. Advertising on Instacart allows Reveal to introduce its brand to new consumers while facilitating convenient purchasing during routine online shopping—all while maintaining trust with local retailers.

“Instacart bridges the gap between online shopping convenience and the trust retailers have built with their local communities.” 

The Future of Reveal Pet Food

Always on the lookout for growth opportunities, Reveal plans to continue to bring new products to market and expand its reach to cat lovers everywhere. They will continue to use the great options Instacart provides from an advertising and promotional standpoint, while adopting a test and learn approach for new opportunities. 

Reveal’s collaboration with Instacart exemplifies the synergistic potential of combining high-quality products with cutting-edge digital advertising, ensuring continued success in the ever-competitive online shopping arena.

*Prior results do not guarantee future outcomes. 

This post contains third-party claims and advertisements.  Instacart does not make any representation as to the accuracy or suitability of any of the information provided herein by our third party advertisers.

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Instacart is the leading grocery technology company in North America, partnering with more than 1,400 national, regional, and local retail banners to deliver from more than 80,000 stores across more than 14,000 cities in North America. To read more Instacart posts, you can browse the company blog or search by keyword using the search bar at the top of the page.