Working with Instacart Ads: Health-Ade + Quartile

In this series, Working with Instacart Ads, we take a look at real-world examples of brand partners who have successfully used Instacart Ads to meet, and exceed, their advertising objectives. 

In this article, we look at a successful partnership between Health-Ade and Quartile. Health-Ade used Quartile’s AI-powered PPC platform to optimize their Instacart Ads campaigns and have since seen some great results: 

• increasing year-over-year sales by 86% in the first half of 2021
• increasing share within the kombucha category by 20% from January 2021 to May 2021, driven by a combination of new and repeat customers 

Health-Ade was founded in 2012 by a husband and wife and their best friend in a true farmer’s market start-up story that soon became the fastest-selling kombucha in America. Their mission is to “unlock the power of your gut with best-in-class probiotic beverages.”

Quartile is an artificial intelligence and machine learning-powered pay-per-click (PPC) ad-optimization platform built by and for sellers which connects clients’ retail marketplace accounts to seamlessly manage retail media campaigns and improve sales.

Health-Ade added Instacart as a new paid channel in April 2020 in an effort to broaden their reach on the Instacart marketplace. Using branded and niche search terms, they sought to increase sales and share of voice in the highly competitive kombucha drinks category. 

“Instacart is a vital partner to fulfill our mission to inspire you to discover the power of your gut and become your happiest and healthiest self,” said Calvin Lammers, VP of E-Commerce & Digital at Health-Ade. “The Instacart Ads program allows us to reach health-conscious customers, from those just researching gut health to loyal repeat buyers, all in a streamlined and cost-effective way through our partners at Quartile.”

Health-Ade approached their long-standing retail advertising partner, Quartile, to increase both paid and organic sales of Health-Ade’s premium kombucha beverages on the Instacart marketplace. Quartile restructured their ad campaigns across Instacart to drive more reach, competitive position, and sales.

“Quartile’s AI, automation, and data integrations enabled us to take advantage of advertising opportunities on Instacart Ads without the need for additional work on our part. The seamless integration helped drive record sales in the first half of 2021, and we look forward to continuing our partnership with the Quartile team,” said Calvin. 

Quartile’s proven technology platform seamlessly plugged into Instacart Ads API, increasing the total impression opportunities and win rates across Instacart Ads and driving more sales at a lower cost. 

Ready to get started advertising on Instacart? Then partner with us. 

Interested in learning more about how Quartile can help optimize your Instacart Ads campaigns and improve sales and return on ad spend? Schedule a demo of our 360 product today!

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Author

Instacart is the leading grocery technology company in North America, partnering with more than 1,400 national, regional, and local retail banners to deliver from more than 80,000 stores across more than 14,000 cities in North America. To read more Instacart posts, you can browse the company blog or search by keyword using the search bar at the top of the page.