Working with Instacart Ads: Sprout + Stackline

In this series, Working with Instacart Ads, we take a look at real-world examples of brand partners who have successfully used Instacart Ads to meet, and exceed, their advertising objectives. 

In this article, we look at the success story of Sprout. Within the first four months of running Instacart ads optimized by Stackline, Sprout has seen some great results: 

• 75% lift in return-on-ad-spend
• 29% lift in click-through-rate

“Through partnership and data driven insights, Instacart has unlocked the opportunity to reach our desired audience effectively and efficiently exceeding expectations,” says Sarah Tynan CCO, VP of Sales & E-Commerce. “The overall results and collaboration have inspired Sprout to increase their efforts – and spend – on the platform.”

Founded in 2008, Sprout® provides premium organic foods and snacks for babies and toddlers that help parents raise healthy, adventurous eaters. Their products are designed to expand baby’s palate beyond sweet and establish a love of nutritious foods early on. 

They partnered with Stackline, an all-in-one ecommerce platform for brands and retailers. By combining market intelligence, advertising automation, workflow management, and operational analytics into a single platform, Stackline delivers the industry-leading operating system for companies to scale their online retail business globally. 

Sprout, with an extremely loyal repeat customer base, aimed to reach new online grocery shoppers and gain new customers. They turned to Instacart Ads to attract new consumers and widen their customer base, leveraging Stackline’s ad automation tools to better inform their strategic decisions. 

Pursuing efficiencies in keyword bidding and aisle targeting, Stackline helped Sprout restructure their campaigns and refine their keyword and aisle strategy to appropriately target both existing and new customers. 

Stackline tools enabled Sprout to utilize real-time optimizations to automatically respond to shifts in competitive activity, category search volume and consumer search behavior. This level of control, coupled with Instacart’s ability to reach consumers at scale, empowered Sprout to achieve their goal of reaching new online grocery shoppers while increasing return on investment. 

“Stackline’s dedicated team, combined with their advanced tools and industry experience, has been instrumental in developing and executing successful Instacart campaigns and informing our overall advertising strategy,” says Sarah. “Their commitment to representing our brand and achieving our pre-defined goals has helped our partnership thrive.”

For more information about Stackline please visit Stackline.com and sign up for a demo today. 

Interested in getting started with Instacart Ads? Visit ads.instacart.com/signup. 

Instacart

Author

Instacart is the leading grocery technology company in North America, partnering with more than 1,400 national, regional, and local retail banners to deliver from more than 80,000 stores across more than 14,000 cities in North America. To read more Instacart posts, you can browse the company blog or search by keyword using the search bar at the top of the page.