Working with Instacart Ads: Youtheory + Skai Success Story

In this series, Working with Instacart Ads, we take a look at real-world examples of brand partners who have successfully used Instacart Ads to meet, and exceed, their advertising objectives. 

In this article, we look at the success story of Youtheory. Since partnering with Skai to optimize their advertising on Instacart, Youtheory has seen: 

• Impressions increase by 120%
• ROI increase by 152%
• Revenue on the Instacart marketplace increase by 95%

Founded in 2010, Youtheory is committed to elevating quality of life through products that support individual beauty, emotional, digestive, and physical well-being. As a manufacturer of high-quality dietary supplement products, Youtheory wanted to stand out from the crowd during the big year-end marketing push as efficiently as possible. 

They partnered with Skai, utilizing their go-to-market engine to make smarter decisions and achieve better outcomes. Integrated with Instacart Ads, the data-driven platform provides actionable intelligence, enabling experimentation and automation. 

Youtheory’s main goal was to increase revenue on Instacart and improve overall impressions which would help grow their market share, while enhancing their overall ROI. 

“Our partnership with Instacart has been a game changer for our clients. They have access to multiple retailers, allowing brands to easily onboard, ramp, and expand their reach within one unified platform, growing their market share.”

Shannon Davis, Partnership Manager at Skai.

Skai and their solution helped to categorize ad keywords and help find the target keywords that were right for Youtheory, while the automation the platform provided meant budgets and bids could be adjusted up and down based on performance; budgets and bids were increased for well-performing ads while spending was cut during off-peak hours to improve ROI. 

Another major piece to the solution was facilitating experimentation. Youtheory was able to keep a record of any changes made on Skai’s platform and note the pre- and post-results to better inform future changes and strategies. 

“Youtheory is seeing benefits from advertising with Instacart as the mix of retail stores on the platform and consumers that shop with Instacart is a great fit for the brand. Adding Skai as a management platform enabled enhanced efficiency across multiple metrics and has helped us to accelerate sales and increase brand awareness.”

Rory Lipsky, EVP of Global Sales and Marketing at Youtheory

Taken together, Youtheory saw improvements in several key metrics, with impressions and conversion up, 120% and 11% respectively, cost-per-click (CPC) down by 45%, and ROI up 152% and revenue up 95%. 

To see how Skai can help you win with Instacart Ads, visit us at skai.io/instacart-advertising

Interested in getting started with Instacart Ads? Visit ads.instacart.com/signup.

Instacart

Author

Instacart is the leading grocery technology company in North America, partnering with more than 1,500 national, regional, and local retail banners to deliver from more than 85,000 stores across more than 14,000 cities in North America. To read more Instacart posts, you can browse the company blog or search by keyword using the search bar at the top of the page.