How Smart Shopping Carts Can Supercharge Grocery Retail Loyalty Programs

Enhance the potential of your loyalty program

Loyalty programs are powerful tools for grocers of all sizes. By offering perks like recipe recommendations, exclusive offers, and routine discounts, loyalty programs cater to consumers at the individual level. These benefits not only increase consumer satisfaction but also incentivize them to consistently fill their carts with more items. As a result, the uptick in basket sizes — and increased quarterly spend — translates to higher revenue for grocers. 

Whether targeting the majority of consumers who still shop in-stores or appealing to e-commerce consumers who often have larger baskets, loyalty programs help grocers drive engagement and increase revenue. It’s no surprise, then, that loyalty program benefits translate well into omnichannel strategies, where consumers display e-commerce habits in physical store environments. 

Many grocers are leaning into the omnichannel opportunity with integrated technology solutions like Caper Carts. These AI-powered smart shopping carts put loyalty program benefits in front of consumers as they shop, delighting them with exciting features that make shopping feel like magic. Connecting loyalty programs to scalable solutions like Caper Carts helps grocers offer differentiated benefits that keep them competitive — even against big-name retailers.

Let’s take a closer look at ways that Caper Carts supercharge your grocery retail loyalty program.

Caper Carts encourage loyalty program usage among consumers

The digital screen on every Caper Cart makes it easy for consumers to log in and use the benefits of your loyalty program as they shop. This is a powerful opportunity to help consumers save money with your existing perks, like one-time discounts or digital coupon clipping. Caper Carts elevate those perks even further by serving coupons to consumers in real time, surprising them with personal touchpoints they can resonate with. Since the majority of consumers use loyalty programs to save money, cost-saving offers on Caper Carts are well-suited to drive engagement.

The Caper Cart screen also uses AI-powered insights to display personalized information, such as:

• Cart contents
• Running total
• Relevant advertisements and coupons
• Optional gamified achievements with rewards, milestones, and spin-to-win offers

These personal benefits go beyond the cost-saving incentives that come with most loyalty programs. Along with Caper Cart’s energetic mascot Bud, these features make in-store shopping trips more engaging for consumers. And, by integrating your grocery retail loyalty program with Caper Carts, you can offer more individualized perks that elevate your program above competitor offerings. 

Caper Carts boost loyalty program revenue potential for grocers

In addition to consumer benefits, Caper Carts also help grocers get more value from their loyalty programs. This is especially important for small-to-mid-size grocers concerned about top-line revenue and market share. Without a revenue cushion similar to big-name retailers, smaller grocers are feeling pressure to find profitable new channels. 

That’s where loyalty programs — and Caper Carts — come in. With a growing market size and opportunities to gain valuable first-party consumer shopping data, this powerhouse combination can help grocers maintain profitability at scale. Grocers are already leveraging a large loyalty program market size to increase their ROI — and stay competitive with larger retailers.

Loyalty programs are often designed with upsell incentives such as discounts, promotions, and deals — all which help increase spend and reward consumers for their loyalty. With Caper Carts, those incentives are easily accessible via digital screen. The Caper Cart screen brings e-commerce shopping experiences to brick-and-mortar stores by helping grocers organically build personalized touchpoints. Those touchpoints include surface deals and item reminders that help build top-line revenue. Grocers can also leverage Caper Carts to serve recommendations for products with higher profit potential — and use gamification tactics to incentivize consumer purchasing behaviors.

Once consumers have completed their grocery purchase with a Caper Cart, the connected technology in each cart gives grocers access to their shopping data. As more consumers use Caper Carts, grocers build a valuable first-party data set that they can use to:

• Personalize consumer offers for increased engagement
• Attract advertisers in retail media networks
• Send item reminders to loyalty program members for better retention

Get more from your loyalty program with Instacart

Grocery retail loyalty programs are a powerful solution for driving consumer satisfaction, encouraging revenue, and building differentiation. Smart shopping carts like Caper Carts help grocers maximize these opportunities — and they’re just one product in the Connected Stores suite. 

The Instacart Connected Stores product suite brings together Instacart’s modular in-store technology offerings and connects retailers with Instacart Platform’s e-commerce solutions to help them deliver unified commerce experience.

See how Caper Carts can elevate your loyalty program by visiting our website today!

If you’re interested in Instacart Platform technology for your grocery business, click the button below to submit a Retailer Inquiry form.

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Instacart is the leading grocery technology company in North America, partnering with more than 1,400 national, regional, and local retail banners to deliver from more than 80,000 stores across more than 14,000 cities in North America. To read more Instacart posts, you can browse the company blog or search by keyword using the search bar at the top of the page.