Press Release
Instacart Brings Comprehensive Display Advertising Formats to Canada
Danone Is First To Pilot the Instacart Suite of Display Ads
TORONTO, August 13 – Instacart (NASDAQ: CART), the leading grocery technology company in North America, today announced a significant expansion of its advertising offerings in Canada with the launch of display ad formats. This move enhances the company’s robust advertising toolkit, empowering CPG brands in Canada to engage more deeply with consumers directly at the point of purchase.
The expansion introduces four key capabilities for advertisers in Canada:
- Display Ads: Creative banners that appear at the top of the page on the Instacart marketplace to introduce brands and products to consumers while they shop.
- Shoppable Display and Shoppable Video Ads: Rich media units that combine branded storytelling through imagery or video with in-line shoppable products that consumers can immediately add to cart.
- Pages: Customizable, shoppable pages where consumers can explore a brand’s product portfolio. All display ad formats drive to a page. In addition, brands can send traffic from off of Instacart to a page.
- Objective-Based Buying in Ads Manager: Functionality allowing brands to choose ‘reach,’ ‘engage,’ or ‘maximize sales’ objectives when they set up their campaigns, receiving tailored recommendations for ad formats and targeting options.
These offerings, alongside Instacart’s flagship sponsored product offering, equip brands with comprehensive full-funnel marketing capabilities. Advertisers in Canada now have more choices and touchpoints to inspire consumers throughout the entire shopping journey, from discovery to purchase.
“We’re so excited to bring more discovery opportunities to the Instacart shopping experience in Canada,” said Graham Edward, Head of Canadian Brand Partnerships at Instacart. “Our display and shoppable advertising products create more brand storytelling options for our CPG brand partners, helping them reach and engage new consumers across the Instacart marketplace. We know these rich media experiences resonate with consumers too – they’re designed to enhance the consumer experience, combining inspiring video and imagery with the ease and convenience of adding items directly to the cart, all in one unit. We’re working closely with our Canadian brand partners to maximize their impact and drive meaningful business results on Instacart.”
These display products work in harmony with existing Instacart advertising solutions, creating a cohesive ecosystem that allows brands to reach consumers effectively and drive measurable outcomes. This integrated approach ensures that brands can tailor their strategies to meet specific campaign objectives, whether it’s building awareness, driving engagement, or maximizing sales.
“Danone has partnered with Instacart since it launched advertising solutions to create connections with our consumers across top retailers at the point of purchase. Today, we’re excited with our results across Instacart’s expanded display ad formats. We’ve successfully leveraged display, shoppable display, and video formats across three of our brands each in distinct categories across our portfolio that we will continue to build upon in the upcoming months. The strong return on ad spend and high rate of new-to-brand purchases we’ve seen demonstrate the effectiveness of these formats in reaching and engaging Canadian consumers above and beyond our lower funnel activations. We know that consumers are looking for healthier food and beverage options and the new targeting opportunities that were added allow us to reach consumers who have not purchased our brands previously. Instacart’s expansion is opening up new avenues for us to reach consumers in the digital space and we look forward to continuing the strong momentum,” said Mateusz Grobel, Ecommerce Team Lead at Danone Canada.
These ad formats are now available to advertisers in Canada. Brands and agencies interested in leveraging these new capabilities can connect with Instacart at https://www.instacart.com/company/ads/.
About Instacart
Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company, and to start shopping, visit www.instacart.com.
For anyone interested in becoming an Instacart shopper, visit https://shoppers.instacart.com/.