Introducing the First-Ever Instacart Emerging Brand List

Shop the Fastest-Growing Emerging Brands on Instacart in 2022

Today, Instacart works with over 5,500 brand partners to build the tools they need to reach new customers, and help consumers find products we know they’ll love. With Instacart Ads, we offer brands of all sizes – from established consumer favorites to up-and-coming small businesses – an equal advertising opportunity among the millions of items available from Instacart’s more than 1,000 retail banner partners. 

With a presence across more than 75,000 retail partner stores in North America, we believe Instacart has one of the best platforms to help emerging brands grow. Smaller, newer CPG brands are working hard to break into a crowded industry, find the right audience, improve awareness, and grow their distribution – all while managing limited ad budgets and competing with well-funded legacy brands. Over the last few years, we’ve been working with small brands to design flexible, accessible, affordable tools to amplify their products on Instacart. 

Across the Instacart Marketplace, these emerging brands are creating and sharing exciting new products and – most importantly – growing their brands and businesses on Instacart. 

In the spirit of discovery, inspiration, and supporting small businesses this holiday season, our insights team leveraged sales velocity metrics to identify the 75 fastest-growing emerging brands of 2022 on Instacart. On this year’s list you’ll find lots of innovative options in the better-for-you category, including vegetarian meals from brands like Tattooed Chef, and allergen-free snacks from MadeGood and Love Corn, to sparkling beverages that pack a little extra punch – like a collagen boost in SkinTe and prebiotics in Poppi. 

Whether you’re looking for easy dinner ideas, a new treat to shake the winter doldrums, or products that make great stocking stuffers, there’s something for everyone! 

Discover all 75 of Instacart’s fastest-growing emerging brands of 2022 below, and shop them here on Instacart through your favorite retailers.

1. Slate Milk 
2. Tattooed Chef
3. Liquid Death
4. Snapdragon Foods
5. MadeGood 
6. Genius Gourmet 
7. Truff
8. Good Good
9. Blue Sky Family Farms
10. Poppi 
11. Mason Dixie Foods 
12. Serenity Kids 
13. Cappellos
14. Egglife 
15. Smart Sweets 
16. Love Corn 
17. Alpha Foods 
18. SkinTe 
19. Reveal Pet Food 
20. Avaline Wine 
21. Dream Pops 
22. Impossible Foods 
23. Ripple Foods 
24. Bare Bones 
25. Lily’s Toaster Grills 
26. Momeez Choice
27. Strong Roots 
28. Repurpose 
29. Cerebelly  
30. IQ Bar 
31. Wilde Chips
32. NuTrail 
33. Spudsy 
34. TruFru
35. Mighty Spark 
36. Mush Foods
37. The New Primal 
38. That’s it.
39. Brekki Overnight Oats 
40. Munk Pack 
41. DUDE Products 
42. Portland Pet Food Co. 
43. Roar Organic 
44. Kevin’s Natural Foods 
45. Unreal Deli
46. Belgian Boys 
47. Ocean’s Halo 
48. Oh Snap! Pickling Co
49. Alani Nutrition 
50. Vive Organic 
51. Flying Embers 
52. Banza 
53. Suja Juice
54. Mike’s Hot Honey 
55. Seal the Seasons 
56. Catalina Crunch 
57. Unreal 
58. Lesser Evil Snacks 
59. Halo Top 
60. Love Beets 
61. HighKey Snacks 
62. FitCrunch 
63. Proud Source Water 
64. Gotham Greens 
65. Youtheory 
66. The Jackfruit Company
67. Biolyte 
68. Aloha 
69. Palmini 
70. I and Love and You 
71. Daring 
72. WTRMLN WTR 
73. Quinn Snacks 
74. Once Upon a Farm 
75. BEAR Snacks 

Throughout 2022, we’ve continued to create more ways for brands to inspire and connect with consumers throughout the shopping journey. Early this year, we announced display ads, which enable brands to promote creative content to inspire discovery. We also launched page templates – customizable shoppable destinations from on or off Instacart, where consumers can explore a brand’s product portfolio available from their favorite retailers. And most recently with shoppable video and shoppable display ads, brands can inspire consumers with branded storytelling, video, and imagery, coupled with seamless add-to-cart functionality.

This year we also introduced an enhanced ad buying experience that puts marketing objectives front and center in Instacart’s self-service Ads Manager, and a new promotions offering. These updates simplify the setup and management process of running Instacart ad campaigns. Ads Manager and our ads product suite help our brand partners, especially our smaller brand partners, make informed decisions to meet their campaign objectives, while managing all the complex elements of growing a newer business. 

Methodology: This analysis is based on YoY sales velocity growth and limited to certain brands based on age, sales, distribution and investment threshold. YoY sales velocity growth is calculated by: (Q1 to Q3 2022 Sales per Instacart Weighted Distribution / Q1 to Q3 2021 Sales per Instacart Weighted Distribution) -1. Please visit our blog to learn more about measuring distribution and velocity on Instacart.

Instacart

Author

Instacart is the leading grocery technology company in North America, partnering with more than 1,400 national, regional, and local retail banners to deliver from more than 80,000 stores across more than 14,000 cities in North America. To read more Instacart posts, you can browse the company blog or search by keyword using the search bar at the top of the page.