Easter Unwrapped: Chocolates, Bubbles, and Ham – Oh My!

Get ready to roll into the Easter holiday spirit with a cheeky peek at what’s hopping this Easter. Using Instacart’s vast purchase data, let’s dive into the forecast for this year’s Easter extravaganza. Ready, set, let’s bunny hop our way through!

Egg-cited for Easter 🐰

The buzz from the Easter bunny’s den (courtesy of a 2023 Instacart survey of over 2,000 American adults conducted online by The Harris Poll*) revealed that a whopping 67% of Americans are jazzed about Easter, and a staggering 92% of them plotted to stockpile Easter candy. Because, let’s face it, Easter without the ritual candy hunt is like a bunny without its hop! Let’s dive in ….

The Sweet Scoop 

Starting with the top 10 most popular Easter candies, here’s what is most likely to show up in goodie baskets this year according to Instacart sales data:

The reigning champion of Easter candy, Reese’s Peanut Butter Eggs, returned again to take the top spot in 2023. But there are still plenty of surprises! Making a cracking debut to the top 10 is the kid cult-favorite Kinder Chocolate Candy Egg with a toy inside, adding an extra layer of fun to Easter hunts and baskets alike.

If we keep digging through the Easter basket of data, we can see which candy is on the top of the list for each U.S. state and Canadian province:

Easter’s Undercover Icon

In a whimsical twist that not even the Easter Bunny saw coming, it turns out that Easter isn’t just about chocolate eggs and fluffy bunnies—it’s unofficially the world championship of bubble blowing! Yep, you read that right. Bubbles, those iridescent orbs of childhood delight, see their popularity inflate a whopping 685% compared to the yearly average. It appears these soapy spheres are hopping into Easter baskets and egg hunts like they’re the latest spring fashion. We think it’s safe to say that bubbles are the undercover Easter icon! 

The Bloom Boom

Spring has almost sprung and Easter is hopping right behind –  it’s the season where petals take the spotlight. So, what’s blooming in baskets and vases near you? Let’s dive stem-first into the bouquet of the season’s top picks:

Hamming it Up

When it comes to Easter, it’s not just about the egg hunts and chocolate binges; it’s also about the feast – and boy, do we feast! A whopping 41% of revelers can’t wait to sink their teeth into the Easter dinner, with ham stealing the spotlight. Yes, you heard it right – ham is the belle of the Easter dinner ball, twirling onto nearly three-quarters of American tables in all its juicy glory. And let’s not forget the Instacart shopping scramble, where ham is the most popular meat for Easter, and orders skyrocket by a sizzling 291% as the big day approaches.

And to round out the celebration, here’s the scoop on other Easter delights that spike during the week leading up to Easter, compared to their yearly average:

Have a Hoppy Easter!

*Survey Method: This survey was conducted online within the United States by The Harris Poll on behalf of Instacart from March 2-6, 2023, among 2,044 adults ages 18 and older, of whom 1,390 celebrate Easter. The sampling precision of Harris online polls is measured by using a Bayesian credible interval.  For this study, the sample data is accurate to within + 2.8 percentage points using a 95% confidence level. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact [email protected].

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Instacart is the leading grocery technology company in North America, partnering with more than 1,500 national, regional, and local retail banners to deliver from more than 85,000 stores across more than 14,000 cities in North America. To read more Instacart posts, you can browse the company blog or search by keyword using the search bar at the top of the page.