Holiday “Express Lane” Feature Delivers Cheer to Instacart+ Members with $10 Cart Minimums for $0 Delivery

Spirited Savings Abound With $0 Delivery– Even on Small Orders of Just One or Two Items

Today, Instacart is rolling out a new perk for members for the 2024 holiday season: Express Lane. With Express Lane, Instacart+ members will now enjoy $0 delivery minimums on grocery and retail orders of just $10 (reg. $35). This new feature brings the in-store Express Lane experience to life online and presents the lowest cart minimum for $0 delivery in the industry.

This offering comes at a time when many consumers have last-minute needs for just one or two items to complete holiday recipes, decorations, and gifts: according to Instacart purchasing data from the 2023 holiday season, the share of $10-$20 basket size orders were up to three times higher around Thanksgiving and Christmas compared to the yearly average.

From realizing you need a pinch of nutmeg for your famous eggnog or that you’ve forgotten a key ingredient to make Thanksgiving dinner come to life, to dashing through the digital aisles looking for supplemental stocking stuffers, or just wanting a few candy canes to sweeten your holiday decorations– small basket needs pop up everywhere during the holidays. Now, with this new Instacart+ holiday perk, Instacart members can get those one or two items delivered right to their door– with $0 delivery fees.

Express Lane joins other recently-launched features that help people save more when they buy their groceries on Instacart. In the past year, we’ve helped customers save more than $1.1 billion on Instacart marketplace orders, and the more than $5.35 in savings per order we helped generate this quarter increased by 18% compared to Q3’23. As grocery prices continue to rise, this new benefit delivers more than just convenience: it’s a jingle-worthy cost-saving measure for all those one-off holiday needs, making Instacart+ the ultimate holiday sidekick. 

Express Lane is launching today in the Instacart app and on the Instacart website for all Instacart+ members, and will be available for a limited time. 

Happy Holidays from Instacart—where we’re delivering more joy, one (or two) items at a time! 

Instacart

Author

Instacart is the leading grocery technology company in North America, partnering with more than 1,400 national, regional, and local retail banners to deliver from more than 80,000 stores across more than 14,000 cities in North America. To read more Instacart posts, you can browse the company blog or search by keyword using the search bar at the top of the page.