Company Updates
Instacart Celebrates Black History Month

In honor of Black History Month, Nightshades — Instacart’s Black employee resource group (ERG) — hosted a series of programs and events for community members and allies. The events, which were held throughout the month of February, were anchored in recognizing and honoring the successes of Black culture in food, tech, and music as well as uniting the community. Read below for highlights of the month-long festivities.
Company Meeting
At the start of the month, we kicked off celebrations with a special presentation at our company meeting. Nightshades leaders led a conversation around why we’re celebrating Black History Month and how members and allies alike could participate in the activities. The presentation also highlighted Black innovators in food including renowned chef and author Edna Lewis, vegan ego-chef and food justice activist Bryant Terry, and award-winning chef JJ Johnson.
Black Unity Day
As a way to recognize Unity and Solidarity, Nightshades organized “Take a Knee Tuesday” for community members and allies. Across offices and in the field, employees and shoppers were invited to participate by rocking, “All Black, Everything.”



Keep Ya Head Up Day
Later in the month, Nightshades also hosted “Keep Ya Head Up” day, where members of the community honored their unique heritage by wearing their favorite head wrap or covering. Employees were also invited to participate in head-wrapping tutorials.
When asked about her head wrap, Nightshades co-lead Stephanie H. states, “It’s more than a piece of material or fabric. It’s a signification of courage, culture, creativity, and confidence. We wear our head wraps and coverings, with a heart full of love and a genuine desire to be true to ourselves while honoring the strength and endurance of our ancestors.”



Instacart Serves x Nightshades
To wrap up the month, Instacart Serves — our social impact program — partnered with Nightshades to support communities during Black History Month. Together, we proudly made a donation to The Hidden Genius Project, a non-profit founded by five black male entrepreneurs and technologists who work to connect young black males with the skills and mentors needed to become high-performing entrepreneurs and technologists. You can learn more about The Hidden Genius Project here and also make a donation if you’d like.
Thank you to our Nightshades community members and allies for celebrating Black History Month with us!

Most Recent in Company Updates

Company Updates
One Million Products Discovered and Delivered Through Free Gift Campaigns on Instacart
Connecting consumers with their new favorite brands with free product sampling We've hit an exciting milestone: over one million products delivered to consumers through our free gift advertising offering, designed to help people discover brands…
Feb 20, 2025
Company Updates
Classroom Carts: Supporting LA Schools Impacted by Wildfires
The recent wildfires in Los Angeles have had a devastating impact on the community – displacing families, closing schools, and forcing students and teachers to rely on remote learning. In the midst of the crisis…
Feb 19, 2025
Company Updates
Tackling Food Deserts in Columbia, SC: First Year Success and Program Expansion Plans
Many people across the country continue to face challenges accessing food because they live in food deserts – areas where affordable food options, including fresh fruits and vegetables, are hard to find. But we have…
Feb 3, 2025