Company Updates
Instacart Dips a Cone into Summer Ice Cream Flavors
As the summer heat rolls in, there’s one universal truth we all know: ice cream makes everything better. From backyard barbecues to festive family gatherings, a scoop of our favorite frozen treat can turn any day into a delight. With this in mind, we delved into our data from June to August 2023 to uncover the latest ice cream trends across the U.S. and Canada. Whether you’re a fan of classic flavors or adventurous scoops, here’s a frosty peek at America’s sweet tooth.
America Screams for Ice Cream
According to Instacart’s purchase data, these are the top ice cream flavors in North America:
- Vanilla – This top ice cream flavor is a versatile superstar – perfect for serving à la mode, starring in a sundae or milkshake, and inspiring countless other delicious treats. In fact, 29% of Instacart orders included vanilla ice cream between June – August 2023.
- Chocolate – Second to vanilla, chocolate ice cream never goes out of style, offering loads of indulgence for cacao lovers.
- Cookies & Cream – Rounding out the Top 3, Cookies & Cream offers the vanilla base Americans love with the crunchy chocolate cookie goodness we crave.
These top flavors are just the tip of the iceberg. Let’s explore the unique regional preferences scooped up on the daily.
Biggest (& Smallest) Scoopers
When it comes to ordering ice cream, some states have a more pronounced sweet tooth than others:
- Vermont tops the charts, ordering 36% more ice cream than the national average.
- Hawaii, on the other hand, craves ice cream a little less, ordering 28% less than the national average. Perhaps shave ice is more Hawaii’s jam!
Top Ice Cream Flavors by State
While Vanilla, Chocolate, and Cookies & Cream hold broad appeal across the nation, certain flavors have a more regional following.
- Rocky Road reigns supreme across the entire western region.
- “It’s fascinating to see Rocky Road’s regional popularity in the West, likely fueled by its creation in California during the Great Depression, which gives it a strong regional connection. Additionally, its bold and diverse textures perfectly align with the adventurous spirit of the West.” – Laurentia Romaniuk, Instacart’s Trends Expert
- Moose Tracks captures Midwestern hearts.
- “Moose Tracks is another ice cream with strong regional roots, having been created in Michigan. The delectable mix of vanilla ice cream, peanut butter cups, and fudge perfectly matches the hearty food culture of the midwest.” – LR
Seasonal Sweetness
While most ice cream flavors have peak sales moments in the summer, there are a few favorites that spike during other times of the year. ⤵️
- Vanilla – This top ice cream flavor saw a 66% increase in purchases around Thanksgiving, solidifying its status as a holiday dessert must-have.
- Moose Tracks – Interestingly, Moose Tracks sees its peak in the last week of January, proving there’s nothing like a hearty bowl of ice cream to warm up those winter days!
A Cart to Cart
These top 10 food items are most often purchased with ice cream:
- Frozen Desserts (galore!) – With ice cream bars, popsicles, and ice cream sandwiches all taking top spots, it’s clear that ice cream purchases inspire…well, more ice cream purchases.
- Root Beer – Coming in at #8 on the Top 10 list, this must mean Americans love to make root beer floats!
A Sweet Finish
With National Ice Cream Day coming up on July 21, we hope everyone takes a moment to enjoy some of their favorite ice cream flavors. Here’s to many more summer days filled with the perfect ice cream cone! 🍦
Most Recent in Company Updates
Company Updates
Simplifying SNAP: Instacart’s new tool helps families determine eligibility in less than 60 seconds
Instacart is an essential tool for millions of families, helping them access affordable, nutritious food from trusted local grocers. Customers say our platform is essential for their well-being and general quality of life, and many…...
Nov 21, 2024Company Updates
From Insight to Impact: Instacart Supports New Research on Food Access and Nutrition Security
We believe that every person deserves access to nutritious food, regardless of their economic background or zipcode. Today, we’re proud to share the publication of a special issue of the Journal of Healthcare for the…...
Nov 20, 2024Company Updates
Instacart expands its fight against food insecurity this holiday season
At Instacart, we aim to create a world where everyone has access to nutritious food and essentials they need. In pursuit of this goal, we recognize that as a company at the center of millions…...
Nov 18, 2024