Instacart Launches ‘Stress Baster’ for Holiday Hosts Feeling the Squeeze

Free Stress Baster drop gives hosts the “utensils” to cope with holiday stress and to remind you that “Yule Be Fine, man”

Ah, the holidays – a time for joy, cheer, and, if you’re a first-time host, seasonal stress. With so many things to plan and consider – from the dinner menu to how to handle in-laws – it’s no wonder so many are feeling the squeeze. But fear not, because Instacart has teamed up with Actress and Comedian Chloe Fineman from SNL to launch a one-of-a-kind “Stress Baster” – or the stress-ball-turkey-baster-in-one – which is just one part of Instacart’s larger holiday campaign to reassure everyone that Yule Be Fine, man.

As part of Instacart’s Yule Be Fine campaign, Chloe encourages holiday hosts feeling the squeeze to squeeze right back with the launch of the limited-edition Stress Baster. To make this kitchenware essential, Instacart partnered with Staff. Only the first 2,000 people will be able to get their hands on the complimentary baster – available via Instacart’s Instagram and TikTok, and at www.stressbaster.com while supplies last on Tuesday, December 10th at 9:00 am EST.

“Instacart’s Yule Be Fine campaign featuring Chloe Fineman brings some much-needed comedic relief and encouragement to first-time hosts, reminding them that we’re all going to get through the holidays together,” said Laura Jones, Chief Marketing Officer at Instacart. “We want first-time hosts to know that we’re here for them this holiday season and our limited-edition Stress Baster is a unique solution that combines practicality and stress relief, with a side of humor.”

Yule Be Fine launched on Instagram and TikTok on December 5 with a video of Chloe in her kitchen prepping for a holiday party. In it, she explains that holidays can be crazy, especially for first time hosts, but Instacart is here to help all season long. The video ends with an encouraging reminder that, “yule be fine, man” – a humorous homage to Chloe’s last name. The campaign will also include everything from mantras and a pre-party pep talk to a DM (host)line with Chloe. 

“This holiday season, I’m planning to spend time with my family and will be using Instacart to take some of the stress out of shopping,” said Chloe Fineman. “If there’s a few items I need here and there – everything from last-minute ingredients and beverages to storage containers for organizing and even the turkey roasting tray – I can use Instacart to get it all in as fast as an hour. I love being able to take some of the stress out of the holidays so my family and I can actually enjoy it.”

A special holiday gift from Instacart: Express Lane

Instacart is rolling out a new perk for the 2024 holiday season: Express Lane. Instacart+ members can enjoy $0 delivery fees (service fees and exclusions apply) on grocery and retail orders of just $10 until December 31st. According to Instacart purchasing data from the 2023 holiday season, the share of $10-$20 basket size orders were up to 3 times higher around Thanksgiving and Christmas compared to the yearly average. So whether you need just a pinch of nutmeg for your famous eggnog or a few candy canes to sweeten your holiday decorations, with the help of Instacart+, you can get those one or two items delivered right to your door.

Follow along on Instacart’s Instagram and TikTok to join the Yule be Fine fun through December 23, and shop Instacart for all your holiday needs at www.instacart.com. 

Happy holidays, and remember to take a deep breath!

Instacart

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Instacart is the leading grocery technology company in North America, partnering with more than 1,400 national, regional, and local retail banners to deliver from more than 80,000 stores across more than 14,000 cities in North America. To read more Instacart posts, you can browse the company blog or search by keyword using the search bar at the top of the page.