Instacart’s Fourth Annual Giving Tuesday Campaign with Danone Supports Partnership for a Healthier America with up to 500,000 Servings of Fruits and Vegetables 

At Instacart, we’re committed to making nutritious food accessible for everyone. With so many communities across America lacking access to fresh produce, one of our main goals is to bridge the gap to make it easier for families to make healthier choices without sacrificing convenience. 

That’s why today we’re pleased to announce that for the second year in a row, our annual Giving Tuesday campaign will support Partnership for a Healthier America (PHA) and thousands of families across the country. Starting on Giving Tuesday, December 3*, Instacart customers are invited to shop health-driven products from purpose-driven food and beverage leader, Danone North America. Danone’s mission to bring health through food to as many people as possible through its portfolio of products aligns with PHA’s mission to transform the food landscape in pursuit of health equity. Instacart and Danone will each donate one serving of fruits and vegetables to PHA for every customer dollar used to purchase qualifying items, up to 500,000 servings**. 

This year, we’re making it easier than ever before to shop for a cause by labeling select Giving Tuesday Danone products – such as OIKOS Triple Zero, Silk Almondmilk, and Happy Baby Organics Baby Food – with a custom “Giving Partner” badge on the Instacart app and website. So whether you’re shopping directly from the Giving Tuesday campaign website or building a cart via your favorite retailer’s storefront, it’ll be abundantly clear which products you can purchase to support this partnership.

“In order to create a world where everyone has access to the food they need, we need everyone at the table, which is why we’re proud to partner with Danone this Giving Tuesday in support of Partnership for a Healthier America,” said Dani Dudeck, Chief Corporate Affairs Officer at Instacart. “By combining our technology and scale with Danone’s leading products, we’re able to unlock a new way for our customers to shop for nutritious food for their families while simultaneously donating servings of fruits and vegetables to communities in need across the country.”

Gemma Hart, SVP of Corporate Affairs at Danone, added: “The Danone mission to bring health through food to as many people as possible is our north star, and we are thrilled to work with Instacart and PHA to deliver on that mission for Giving Tuesday. Through this partnership, we are making products from Danone’s nutritious portfolio – including high-quality protein, plant-powered nutrition, and baby food – available to more families across America, and at the same time, donating up to 500,000 servings of fresh produce. This is a great example of how like-minded partnerships can drive real community impact at scale.”

In partnership with PHA, we’ve connected under-resourced communities with over 5 million servings of fruits and vegetables since coming together in 2022, making significant progress towards our long-term commitment to connect families with 10 million servings of produce by 2025. In support of that commitment, the donations from the Giving Tuesday campaign will help fund PHA initiatives like Good Food at Home. Through Good Food at Home, families receive an Instacart+ membership with $0 delivery fee, and Instacart Health Fresh Funds to purchase fruits and vegetables from local grocers on Instacart. The program has made a difference in communities nationwide, and outcomes show that participating families significantly increase their fruit and vegetable consumption and build sustained healthy habits as a result of the program.

To date, we have supported more than 4,100 families across the country through Good Food at Home and recently launched the Good Food at Home program to more than 600 additional individuals in Baltimore, Chicago, and Philadelphia. 

“For far too many of our neighbors, friends and loved ones, good food is not accessible, affordable, or is too far from home,” said Noreen Springstead, President & CEO of PHA. “This holiday season, we’re grateful to Instacart and Danone for making it easier than ever to shop for a cause and give back to families across the country. Thanks to our partners and their generous customers, PHA will be able to ensure that more families have access to the nutritious food they need to lead healthy, thriving lives.”  

Through our Instacart Health initiative, we partner with nonprofit and healthcare leaders to scale nutrition security and food-as-medicine programs. We’re also making it easier for people to access and pay for nutritious foods online and have expanded online SNAP acceptance to nearly 180 retail banners spanning more than 30,000 stores across all 50 states and Washington D.C., reaching almost 98% of U.S. households enrolled.

Shop and support Instacart’s Giving Tuesday campaign starting on December 3 by visiting www.instacart.com/store/brands/instacart/giving-tuesday-2024. 

Learn more about our mission and impact at www.instacart.com/company/impact. 

*Campaign will conclude once 500,000 servings are reached or by December 9th, whichever occurs first.

**1 serving of fruits and vegetables = ~$0.35. Up to a total of $180,000.

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Instacart is the leading grocery technology company in North America, partnering with more than 1,400 national, regional, and local retail banners to deliver from more than 80,000 stores across more than 14,000 cities in North America. To read more Instacart posts, you can browse the company blog or search by keyword using the search bar at the top of the page.