Instacart’s “Here for the Snacks” Campaign Celebrates Snacking During Football’s Biggest Game

Instacart’s social-first campaign – “Here for the Snacks” – celebrates those of us who look forward to the Big Game not because of the football, but because of the epic snack spread. 

Leading up to game day on February 13, the multichannel campaign features daily drops with screaming deals on the Instacart App in partnership with top brands including Doritos, Pepsi, Flamin’ Hot Cheetos, Hidden Valley Ranch, and more – all informed by snack purchase and survey data from the second annual Snacktime Report – amplified by creative content to inspire epic spreads. 

The social-first campaign includes collaborations with top TikTok creators across music, fashion, and food, sharing content that celebrates the greatest Big Game snacks. As part of the campaign, Instacart is also inspiring a “snack spread” conversation by giving consumers the opportunity to discover and share their Big Game Snack Style via a sponsored BuzzFeed quiz and social content going live in the upcoming days. 

“The ‘Here for the Snacks’ campaign underscores our continued brand evolution from transactional to inspirational. From our proprietary Instacart purchase data and research, we know that many people are more excited for the snack spread than the Big Game. So, in the week leading up to Sunday, we are helping people stock up and save with daily deal drops, with up to 95% off top snacks. We’ve partnered with top TikTok creators and Buzzfeed to inspire consumers to discover their snack style and celebrate all of us who are #HereForTheSnacks.” said Laura Jones, VP and Head of Marketing at Instacart.

Instacart’s “Here for the Snacks” campaign includes:

Big Game, Big Snack Deals

From February 8-12, Instacart is partnering with beloved snack brands to offer customers the biggest Big Game day deals this year: up to 95% off select snack favorites including Doritos, Pepsi, Flamin’ Hot Cheetos, Hidden Valley Ranch, and more in the App and website via a dedicated Game Day Snacks Hub.

‘Tok About Snacks!

We’ve partnered with some of TikTok’s biggest creators across food, entertainment, comedy, lifestyle, and beauty to create social entertainment content that’ll hype snack fanatics up through the game and beyond. Check out #hereforthesnacks on TikTok to follow along. 

Fresh Personas to Pump Up the Party 

Attention party people! More than 185 million people come together each year during the Big Game, and let’s face it, many who look forward to the Big Game are only in it for the snacks. Follow along on Instacart’s organic brand social channels for daily snack personas this week.

Curious which snacking persona reflects your game day personality? Take Instacart’s Buzzfeed quiz to find out – and while you’re at it – try scoring big on our Buzzfeed poll about game day snack winners.

Snacktime Snippets

Instacart’s second annual Snacktime Report uses Instacart purchase and Harris Poll survey data to uncover America’s favorite Big Game snacks and beverages, including the most popular chips, dips, and alcoholic beverages across the U.S., the states that purchase the most and least chicken wings and our regional divide over wing sauce preferences, the biggest ‘Big Game snack sin’ confessions, and other divisive insights related to game day snacking.

Happy snacking everyone! 🏈

Instacart

Author

Instacart is the leading grocery technology company in North America, partnering with more than 1,500 national, regional, and local retail banners to deliver from more than 85,000 stores across more than 14,000 cities in North America. To read more Instacart posts, you can browse the company blog or search by keyword using the search bar at the top of the page.