Instacart’s Most Likely: What 1 Billion Orders Says About Your State

In 2012, Instacart waved its magic wand and transformed how we grocery shop, delivering groceries and other essentials right to people’s front doors, often faster than a pizza delivery. Fast forward, and we’ve hit a major milestone: 1 billion orders and counting!

To celebrate, we’ve cooked up the first-ever North American map of grocery superlatives based on those 1 billion Instacart orders. So, buckle up for a vibrant tour of “Instacart’s Most Likely” — revealing the groceries and essentials that each U.S. state and Canadian province purchase more than any other¹. 

From New Mexico’s unexpected lock on fresh veggies, to how Nevada secured the title of “Friskiest State,” 1 billion orders tell a tantalizing tale of the unique appetites across North America.

We wouldn’t have hit this milestone without our amazing customers, 600,000 shoppers, and partners — thanks for being part of the Instacart family!

¹ Methodology: Instacart looked at a large sample of every order placed going back to 2012 to determine which state/province ordered each category more often than any other state/province in its country. Additionally, Instacart calculated the average length of messages sent and the average number of emoji sent between customers and shoppers, as well as which state ordered most frequently on each day of the week.

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Instacart is the leading grocery technology company in North America, partnering with more than 1,400 national, regional, and local retail banners to deliver from more than 80,000 stores across more than 14,000 cities in North America. To read more Instacart posts, you can browse the company blog or search by keyword using the search bar at the top of the page.