Company Updates

Company Updates
Instacart Celebrates Its First-Ever Big Game Ad with Free Snacks with Your Order, Deals & Surprise Deliveries
Fans can get in on the action with a week of game day deals, free snacks with your order, and even a chance to get their Big Game Instacart order delivered by beloved grocery brand mascots in the iconic Oscar Mayer Wienermobile The Big Game offers something for everyone — from the ultimate snack spread and the commercials to the action of the game itself…
Jan 30, 2025
Company Updates
Carrot Evolution: A New Brand Identity to Reflect a New Ambition
As Instacart’s business continues to grow and expand, it’s important that our brand identity reflects the company’s evolution. When we started Instacart a decade ago, we were just a grocery delivery company, and our main…
Mar 22, 2022
Company Updates
Expanding Selection on the Instacart Marketplace and Welcoming Office Depot
At Instacart, we’ve always been focused on creating the best online grocery shopping experience possible, including easy ordering, reliable fulfillment, fast delivery, and a great selection from the retailers customers know and love. While grocery…
Mar 17, 2022
Company Updates
See It, Cart It, and Eat It with Instacart’s Shoppable Recipes on TikTok, Hearst Magazines, Tasty, and More
Today we’re launching Shoppable Recipes– new product integrations that will allow food creators to make their recipes shoppable on Instacart via strategic integrations on TikTok and Tasty, as well on Hearst Magazines’ properties like Delish…
Mar 16, 2022
Company Updates
Instacart Serves Up the Top Pie in Every State for Pi-Day π🥧
America’s favorite math holiday — Pi Day — is quickly coming up on March 14! While the annual holiday celebrates the mathematical constant π in all its neverending glory, it’s also the perfect day to…
Mar 5, 2022
Company Updates
Instacart Celebrates Women’s History Month with $1 Million Ads Initiative to Amplify Women-Owned Brands
Last year, we launched the Instacart Ads Initiative with a commitment of up to $1 million to support digital advertising for emerging Black-owned CPG brands on Instacart. Since then, brands from across the country have…
Mar 3, 2022
Company Updates
Welcoming Lowe’s as Instacart’s First Home Improvement Retailer
Today, Instacart and Lowe’s announced a new partnership to offer same-day delivery of home improvement essentials in as fast as one hour. Customers can now access a wide selection of over 20,000 Lowe’s items, including…
Feb 23, 2022
Company Updates
Turning Groceries Into Getaways: Instacart Customers Can Now Earn Delta SkyMiles With Every Order
Not only does Instacart connect you with Shoppers in your area to shop and deliver items from your favorite stores in as fast as 30 minutes– now that weekly grocery stock-up, late-night snack drop-off or…
Feb 22, 2022
Company Updates
Instacart’s “Here for the Snacks” Campaign Celebrates Snacking During Football’s Biggest Game
Instacart’s social-first campaign – “Here for the Snacks” – celebrates those of us who look forward to the Big Game not because of the football, but because of the epic snack spread. Leading up to…
Feb 11, 2022
Company Updates
The Snacktime Report: Here for the Snacks
The Big Game is just around the corner and whether you’re looking forward to the football, watch parties, commercials, or the halftime show, chances are you’ll be snacking on some delicious bites. According to a…
Feb 3, 2022