Company Updates
Shoppable Recipes Inspired by Lessons in Chemistry on Apple TV+
A show about scientific yet easy recipes and Instacart? It doesn’t take a PhD to see how the two would perfectly fit together. Timed to the October 13 global premiere of Lessons in Chemistry on Apple TV+, an adaption of Bonnie Garmus’ bestselling novel, a dedicated brand page and shoppable Recipes featuring instructions and ingredients from the series’ most iconic dishes will be available in the Instacart App for fans of the book, TV viewers, and food lovers alike to enjoy.
The shoppable Recipes were created by Courtney McBroom, chef, cookbook author, and former culinary director of Momofuku Milk Bar. The Recipes – including “The ‘Perfect’ Lasagna” and “The Garden Galette ” – will roll out across the eight-episode run of the limited series in the Instacart App. Lessons in Chemistry will premiere on Apple TV+ with the first two episodes this Friday, October 13, and new episodes will debut weekly, every Friday through November 24, 2023.
Fans of Lessons in Chemistry will also recognize the characters, settings, and style of the show across Instacart’s social media, including Instagram, Facebook, Pinterest, and via various food & science-obsessed influencers. As the largest online grocery delivery platform in North America, Instacart is always cooking up ways to spice up the customer experience across entertainment, lifestyle, and other consumer aisles.
Lessons in Chemistry shoppable Recipes can be found via the Recipes tab via the Home Page of the Instacart App. The feature enables pop culture personalities and properties, retailers, and creators to create collections of shoppable curated content, helping consumers discover new products – bridging the gap between inspiration and reality.
New to Instacart? Inspired grocery shopping couldn’t be any easier. Simply download the latest version of the app for free on the App Store or Google Play.
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