Carrot Ads: Jumpstart your site’s retail media business
Instacart helps retailers build a digital advertising platform built for the future of grocery. Discover how Instacart’s AI-powered technology can power ads on your e-commerce site that delivers immediate revenue growth.
Meet the businesses that trust Carrot Ads as their retail media network
Instacart’s digital advertising platform offers a robust foundation for engagement, serving grocers and advertisers of all sizes and channels.
A retail media advertising platform built to last
Access instant demand
With the nationwide scale of the Instacart Marketplace, Carrot Ads helps retailers avoid cold starts to selling advertising campaigns. Grocers have the option to source their own demand and support sales growth.
Leverage leading technology
Using powerful machine learning systems designed for grocery, Carrot Ads empowers grocers to leverage AI-powered algorithms and deliver personalized advertisements. Advertisers can enhance campaign performances with optimized bidding.
Customize on-site advertising formats
Through a variety of engaging ad formats, Carrot Ads allows grocers to optimize the placements that are available on their e-commerce sites.
End-to-end retail media for grocers and advertisers alike
Power your goals with a retail media network platform built with all grocery businesses in mind. With relevant targeting, individualized personalization, and ready-to-execute demand, Carrot Ads creates a win-win digital advertising ecosystem.
Grocers
Elevate your online grocery performance through a new revenue stream powered by effective nationwide ads.
Advertisers
Connect with consumers across retailers with the ability to analyze retailer performance and discover the most effective ways to allocate digital advertising spend.
There is also the option to leverage Instacart's preferred partners who are certified experts in optimizing campaigns for performance.
See Carrot Ads in action
Discover the power of a retail media network that's built for grocery.
Deliver customizable digital ad formats that encourage bigger baskets everywhere consumers shop
Sponsored products drive personalized purchase behaviors
Display banners amplify awareness at the outset of the shopping journey
Shoppable displays support category growth
Shoppable videos captivate and incentivize consumer purchases
Engaging ads appear in search, browse, and buy-it-again placements
Getting started with Carrot Ads
Onsite advertising
Customize the formats and placements of ads available on your e-commerce site to achieve your goals.
In-store advertising
Expand digital advertising to physical surfaces, including smart shopping carts.
Offsite advertising
Discover more opportunities to engage across connected TV, social media, and open web.
Partnering with Instacart
Enjoy the flexibility of choosing how often and closely you’ll work with our dedicated ads team on your advertising platform.
