The Instacart app is the largest grocery marketplace in North America. We run hundreds of experiments to identify, build and optimize the features that drive the best outcomes. By using Storefront as your e-commerce provider, you will directly benefit from this work as we test and learn and release new capabilities on a continual basis.

When you adopt our white-label solution, you gain access to the proprietary models that our team has built using the latest in AI, and specifically, machine-learning technology. These models power important features like Search, Recommendations and Upsell items.

If you are on the Storefront Pro version of our white-label solution, you get tooling that will enable you to create more targeted incentive or promotional campaigns. You will also gain more robust analytics to make sure that your campaigns are performing at their best and helping meet business goals.

Our ML models are built on enormous amounts of data and as a result return more accurate results for a customer's search. That accuracy helps drive customer satisfaction and conversion by increasing relevance and decreasing null searches.