Promotions

Company
Intuitive technology solutions for retailers, customers, brands and shoppers in grocery and beyond.
Retailers
Over 1,500 retail banners trust Instacart to help grow their business across 85,000+ retail locations.
Advertisers
Get in front of consumers when they’re ready to discover and purchase products like yours.
Shoppers
Sign up now and see why approximately 600,000 shoppers choose Instacart for flexible earnings.
Health
Partner with us to expand access to food, inspire and educate consumers, and scale food as medicine programs to help people thrive.
- Instacart Health
Business
Save time and money when you shop from our marketplace for all of your business needs, from grocery to office supplies.
- Instacart Business
Get groceries

Promotions

From driving trial to building baskets, promotions are customized to achieve your specific goals. These savings offers are tied to specific UPCs and should always be paired with another ad format, like sponsored product, for strongest performance.

We offer two types of promotion products: Coupons (Buy X units, save $Y) and Stock Up & Save (Spend $X, Save $Y).

Promotions only appear on items that we’re highly confident are in stock and available at the customer’s selected retailer.
Promotions on eligible products appear directly on item cards, making it easy for customers to discover savings.
Customers are reminded with a call to action in their cart to finish adding eligible items and redeem promotions before checkout.

Get started