Carrot Tags: Connect your ESLs to Instacart
Connect your electronic shelf labels to Carrot Tags software for a connected shopping experience.
Here’s how Carrot Tags can take your aisles into the future
Pick to Light
Instacart Shoppers and store associates can select an item on the Instacart Shopper app and the corresponding shelf label will flash—like magic, driving order found-rate improvements.
Interactive Content
Customers can scan a QR code linking to curated content to learn more about an item, including whether it’s eligible for EBT SNAP, or save a recipe to their online profile.
Dynamic Attributes
Carrot Tags can display key attribute information, including dietaries, merchandising or certifications so customers always know what they're purchasing.
Price Optimization with Eversight
Fully unlock the potential of ESLs' instant and accurate pricing changes with dynamic price and promotion optimization strategies at the shelf.
Who can benefit from Carrot Tags?
Learn how this Carrot Tags helps consumers, store operators, and e-commerce pickers enjoy a seamless in-store experience.
eCommerce Pickers
Make picking items a breeze with flashing lights and features in the Instacart App to ensure your end customers get what they ordered.
Store Operators
Reduce labor requirements for shelf label management and enable quick price and item updates across the store.
Consumers
Provide your customers with detailed item information, QR codes to scan for savings, and even a flashing light to help locate items.
Carrot Tags helps me locate new items that I’m unfamiliar with in the store.
I use Carrot Tags as a way to confirm when items are out of stock.
Carrot Tags helps me find items faster in aisles with lots of similar items like chips and baby food.
Latest news
See more news from Instacart Platform
Frequently asked questions
Is Carrot Tags the actual electronic shelf label hardware?
No, Carrot Tags is a software that connects to your electronic shelf labels. You will need to source the hardware.
Do I need to be on Instacart App to use Carrot Tags?
No, all you need are electronic shelf labels in your store and then you can purchase the Carrot Tags software. Retailers on Instacart can offer additional product information and recipes via QR code linking to the Instacart App.
Does Carrot Tags work with only specific brands of electronic shelf labels?
No, Carrot Tags is hardware agnostic and works with many leading ESL hardware vendors or can integrate with your preferred vendor. Currently we integrate with VusionGroup, Aperion and Hanshow ESL hardware.
Partner with us to drive proven results
Request a demoOther Connected Stores products to discover:
Caper Cart
Reduce wait times, drive revenue, and delight your customers with smart shopping carts.
Learn more
Scan & Pay
Enable customers to scan select items and pay on their phone while shopping.
Learn more
In-Store mode
Deliver personalized experiences to your in-store customers on the Instacart App or your Storefront App.
Learn more
Eversight
Unlock customer savings and boost store revenue growth with AI-powered price optimization.
Learn more
FoodStorm
Streamline your production and allow customers to order prepared foods online or in-store.
Learn more
Connected Stores
Hardware and software to power the store of the future.
Learn more