Carrot Ads: Jumpstart your site’s retail media business

Instacart helps retailers build a digital advertising platform built for the future of grocery. Discover how Instacart’s AI-powered technology can power ads on your e-commerce site that delivers immediate revenue growth.

Meet the businesses that trust Carrot Ads as their retail media network

Instacart’s digital advertising platform offers a robust foundation for engagement, serving grocers and advertisers of all sizes and channels.

thrive market
schnucks
price chopper
woodmans markets
save mart
fresh market
harmons neighborhood grocer
coborns
good food holdings

A retail media advertising platform built to last

Access instant demand

With the nationwide scale of the Instacart Marketplace, Carrot Ads helps retailers avoid cold starts to selling advertising campaigns. Grocers have the option to source their own demand and support sales growth.

Leverage leading technology

Using powerful machine learning systems designed for grocery, Carrot Ads empowers grocers to leverage AI-powered algorithms and deliver personalized advertisements. Advertisers can enhance campaign performances with optimized bidding.

Customize on-site advertising formats

Through a variety of engaging ad formats, Carrot Ads allows grocers to optimize the placements that are available on their e-commerce sites.

End-to-end retail media for grocers and advertisers alike

Power your goals with a retail media network platform built with all grocery businesses in mind. With relevant targeting, individualized personalization, and ready-to-execute demand, Carrot Ads creates a win-win digital advertising ecosystem.

Grocers

Elevate your online grocery performance through a new revenue stream powered by effective nationwide ads.

Advertisers

Connect with consumers across retailers with the ability to analyze retailer performance and discover the most effective ways to allocate digital advertising spend.

There is also the option to leverage Instacart's preferred partners who are certified experts in optimizing campaigns for performance.

See Carrot Ads in action

Discover the power of a retail media network that's built for grocery.

Deliver customizable digital ad formats that encourage bigger baskets everywhere consumers shop

Sponsored products drive personalized purchase behaviors

Display banners amplify awareness at the outset of the shopping journey

Shoppable displays support category growth

Shoppable videos captivate and incentivize consumer purchases

Engaging ads appear in search, browse, and buy-it-again placements

Getting started with Carrot Ads

Onsite advertising

Customize the formats and placements of ads available on your e-commerce site to achieve your goals.

In-store advertising

Expand digital advertising to physical surfaces, including smart shopping carts.

Offsite advertising

Discover more opportunities to engage across connected TV, social media, and open web.

Partnering with Instacart

Enjoy the flexibility of choosing how often and closely you’ll work with our dedicated ads team on your advertising platform.

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How will you power your future in retail media growth?