2012
Founded by Apoorva Mehta, Max Mullen and Brandon Leonardo, Instacart launches in the San Francisco Bay Area helping to deliver food from local grocers.
Delivering the future of grocery
Technology meets transformation
A decade ago, Instacart introduced a new model for online grocery shopping and convenient home delivery. Today, we offer retail enablement solutions for more than 1,500 retail banners across more than 85,000 locations. Our intuitive, simple solutions for retailers, customers, brands and shoppers are transforming how the world shops, eats and lives.
Our Story
Bringing grocery online—take a look into our journey.
2013
The Express membership program (now known as Instacart+) is introduced, offering customers unlimited free delivery for a low monthly subscription fee.
2014
Instacart scales to 10 additional major metropolitan cities, including launches in New York City, Los Angeles and Portland.
Our Leadership
Fidji Simo
Chief Executive Officer and Chair
Emily Reuter
Chief Financial Officer
Chris Rogers
Chief Business Officer
Fidji Simo
Chief Executive Officer and ChairVictoria Dolan
Former CFO of Revlon
Ravi Gupta
Partner at Sequoia Capital
Serving Generously
Our value to serve generously extends to the communities where we live and work. We’re on a mission to create a world where everyone has access to the food they love, and partnering with great nonprofits helps us make that a reality.
Feeding America®
Instacart is proud to be a Guiding Partner to Feeding America®, the nation’s largest domestic hunger-relief organization. To date, we have donated over 11 million meals to Feeding America via charitable donations and giving campaigns.
Partnership for a Healthier America
Instacart and Partnership for a Healthier America are teaming up to bring 10M servings of fresh produce to families who need them most.
No Kid Hungry
In partnership with No Kid Hungry and the University of Kentucky, we kickstarted a research project to better understand how we can improve online grocery to meet the needs of low-income families.
World Central Kitchen
Instacart supports the World Central Kitchen (WCK) Climate Disaster Fund which provides meals to people whose lives have been turned upside down by climate-related disasters.