Today’s consumer purchase journey is non-linear and complex, and brands will need to keep up to stay connected with where consumers are spending time. Instacart’s Off-Platform offerings extend beyond Instacart-owned and retailer properties by helping brands connect with their customers across channels like streaming TV, web, social, and search.
Catch consumer attention using video spots across TV placements
Leverage display and video placements on publisher inventory
Engage with consumers via shoppable social media ad placements
Boost your product visibility and drive traffic to Instacart landing pages via product listing ads
Reach the right customers using Instacart first-party data backed by purchase behaviors, with the ability to leverage custom audience targeting.
Receive closed-loop measurement through reporting on Instacart sales attributed to media to understand the effectiveness of media buys.
Create seamless shopping experiences by driving to Instacart where customers can get same-day delivery of products.
Instacart partners with over 1,500 retail banners, amassing robust first-party data from groceries and key categories to build strong connections with high-spending, high long-term value customers. This data helps your brand engage these key customers through personalized, highly relevant purchases and engagements.
Cross-retailer shopping behavior across 1,500+ retail banner partners
Our data includes categories beyond grocery, such as but not limited to, beauty, home goods, pet supplies, and more
Buys my category, but not my brand
Buys my category, including my brand
Lapsed / retargeted users
New to Category, Brand, or Instacart
Activation is easy with our managed service offerings. Instacart handles the campaign management, optimization, and reporting.
Meta
Instacart leads in aided and unaided awareness when compared to other online grocery marketplaces.*
With our managed service and partner managed offerings, you get to pair targeted inventory with association to Instacart's brand handle and same-day messaging – allowing you to drive consumers from inspiration to purchase.
Partner with us to drive proven results
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*Source: Q2 2024 Instacart survey research to 3.5K survey respondents asking, "Have you heard of the following online grocery services (either for delivery or pick-up) before today?”